Kylie Meyer
Tigard,OR
Summary
Innovative and creative marketing professional dedicated to crafting compelling visual communications that drive revenue and enhance brand visibility. With a proactive and self-motivated approach, adept in customer relationship management and retention strategies, leveraging expertise to foster long-lasting connections with customers. Skilled in social media management, maintaining dynamic posting schedules across Instagram and Facebook, curating content that resonates with audiences and fosters meaningful engagement. Additionally, proficient in optimizing page content, enhancing keyword relevancy, and refining branding strategies to achieve search engine optimization goals, thus further enhancing brand visibility and reach.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Meister Elite
Tigard, OR
04.2022 - Current
- Responsible for regular posting schedules on Instagram and Facebook, maintaining a frequency of three posts per week
- Proactively engage with followers by promptly responding to comments and direct messages
- Consistently achieve a monthly growth rate of 2.5% on Instagram through strategic content planning, audience engagement initiatives, and data-driven optimizations
- Developed and manage an affiliate marketing program to establish an active brand ambassador network, overseeing 10-15 affiliates
- Through strategic Pay-Per-Click advertising initiatives, successfully increased Amazon revenue by $1.2 million over a 12-month period
- Present campaign results, including data analysis and insights, to company President
- Improve page content, keyword relevancy, and branding to achieve search engine optimization goals
- Source and hire skilled freelancers with expertise in graphic design and web development to create website banners and landing pages
- Manage freelance projects by clearly outlining project objectives, deliverables, and timelines for tasks and evaluate the completed work to ensure it meets the project requirements and quality standards before final approval and implementation
- Conduct market research on competitor's products to implement strategic pricing increases
- Support marketing team with the creation and distribution of print marketing through the process of conducting market research to determine target audience and designing print marketing flyers
ASSISTANT MANAGER
Abercrombie & Fitch
Tigard
12.2021 - 04.2022
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement
- Organized schedules, workflows and shift coverage to meet expected business demands
- Handled escalating problems to improve customer relations, maintain brand loyalty, and recapture lost revenue opportunities for all customers
- Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment
- Conducted comprehensive walk-throughs with regional manager, providing detailed reports on top-performing items and evaluating the overall effectiveness and value of each merchandising display
- Supervised women's department and led floorsets
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
KEYHOLDER
Abercrombie & Fitch
Tigard
07.2021 - 12.2021
- Completed thorough opening, closing and shift change functions to maintain operational standards each day
- Managed daily cash handling procedures, ensuring accuracy in transactions and preventing losses due to discrepancies
- Resolved customer complaints professionally, resulting in increased customer satisfaction and loyalty
- Increased store sales by creating visually appealing merchandise displays and product placements
- Delegated daily tasks to team members to optimize group productivity
- Scheduled employees, prepared bank deposits, and drafted sales reports to keep daily processes running smoothly.
BRAND REPRESENTATIVE
Abercrombie & Fitch
Tigard
09.2017 - 07.2021
Education
BACHELOR OF SCIENCE (B.S.) IN MARKETING -
Portland State University
12.2021
HIGH SCHOOL DIPLOMA -
Southridge High School
06.2017
Skills
- Social Media Marketing
- Influencer Marketing
- Print Marketing
- Branding
- Project Management
- Pay-Per-Click Marketing
- Marketing Analytics
- Market Research
- Campaign Management
- Adobe Creative Suite
- Microsoft Office Suite
- Customer Relations
- Merchandising
Timeline
Marketing Coordinator
Meister Elite
04.2022 - Current
ASSISTANT MANAGER
Abercrombie & Fitch
12.2021 - 04.2022
KEYHOLDER
Abercrombie & Fitch
07.2021 - 12.2021
BRAND REPRESENTATIVE
Abercrombie & Fitch
09.2017 - 07.2021
BACHELOR OF SCIENCE (B.S.) IN MARKETING -
Portland State University
HIGH SCHOOL DIPLOMA -
Southridge High School