Summary
Overview
Work History
Education
Skills
Timeline
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Kylie Mosset

Kirkland,WA

Summary

Results-driven Social Media Strategist with a strong performance record at F5 Networks, where I led initiatives that increased video engagement by 34% and improved overall content interaction rates. Specialized in translating analytics into actionable strategy, optimizing employee advocacy campaigns that contributed to a 20% rise in share of voice. Adept at cross-functional collaboration, reporting, and content performance analysis. Passionate about empowering teams, mentoring junior staff, and using data to fuel continuous improvement and brand growth.

Overview

5
5
years of professional experience

Work History

Social Media Strategist

F5 Networks
Seattle, Washington
08.2022 - Current
  • Developed a single source of truth for global social media performance and benchmarks, reducing reporting time by 30% and improving cross-functional visibility.
  • Led adoption of employee advocacy tool (Sprinklr) across global teams—including platform setup, training, and enablement—resulting in a +93% increase in active employee advocacy users.
  • Created 11 customized dashboards for regional marketing teams, executives, and business units, impacting 20+ stakeholders.
  • Delivered quarterly and ad hoc reporting with actionable insights, contributing to GTM motions, driving social representation across all MBR/QBR reporting.
  • Designed and implemented F5’s social-first video strategy, increasing engagement by +34% at events and video views by +63% on key posts.
  • Launched executive social coordination workflows to align messaging between corporate and leadership voices.
  • Initiated daily topic monitoring for crisis comms, proactively protecting F5’s brand reputation with real-time insights.
  • Mentored and trained new team members on reporting, tooling, and brand guidelines.

Sales & Marketing Manager

BGSU Conference & Event Services
Bowling Green, Ohio
08.2020 - 04.2022
  • Research potential external, local, regional, and national conference and event clients.
  • Manage the team of specialists within the office by making schedules, divvying out leads, and training the employees.
  • Assist and lead clients through the process from first point of contact through the finalization of a contract.

Marketing Intern

F5 Networks
Seattle, Washington
05.2021 - 08.2021
  • Worked with the portfolio marketing team to develop a customer win analysis resulting in recommendations on customer targeting and deal cycle expectancy that was included in Marketing QBR.
  • Developed (and presented) a guide and business process workflow for implementing a new tool for the social media team.
  • Created a second workflow for the content marketing team that is now standard across the Center of Excellence organization.

Digital Marketing Intern

Live Salted
Seattle, Washington
06.2020 - 08.2020
  • Executed Relaunch Influencer Campaign, resulting in 8% increase in Instagram followers.
  • Developed and pitched three-week web course launch, implemented September 2021.
  • Managed Instagram account for three months, analyzing data and enhancing engagement strategies.

Education

Bachelor of Science - Business Administration, Marketing

Bowling Green State University
Bowling Green, OH

Skills

  • Social Media Strategy Development
  • Data Analysis & Performance Reporting
  • Cross-Functional Collaboration & Stakeholder Management
  • Project & Campaign Management
  • Process Improvement & Workflow Design
  • Public Speaking & Communication
  • Tools & Platforms (Sprinklr, EveryoneSocial, Social Listening & Boolean Query, Employee Advocacy, Khoros Marketing, Talkwalker, Google Analytics, Tableau Online)

Timeline

Social Media Strategist

F5 Networks
08.2022 - Current

Marketing Intern

F5 Networks
05.2021 - 08.2021

Sales & Marketing Manager

BGSU Conference & Event Services
08.2020 - 04.2022

Digital Marketing Intern

Live Salted
06.2020 - 08.2020

Bachelor of Science - Business Administration, Marketing

Bowling Green State University

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Kylie Mosset