Kyoko Saito

• Expanded sales of probiotics and postbiotics ingredients across the Americas by establishing long-term partnerships with key distributors and customers, achieving a 10% year-over-year increase in total sales volume.
• Built strong, lasting relationships with customers by addressing their unique project challenges, leading to repeat business.
• Demonstrated product benefits at trade shows, contributing to the highest B2B sales in the American market in 2025.
• Led the development of product-specific webpages and digital marketing campaigns, which nearly doubled lead generation.
• Managed marketing strategies and budgets for social media, trade shows (U.S., Mexico, Brazil), and email campaigns, driving brand visibility and engagement.
• Delivered educational presentations at trade shows to attract new customers and strengthen industry presence.
• Organized promotional events, engaging directly with the community to generate leads and expand market presence.
• Collaborated cross-functionally with teams in Japan and North America, ensuring clear communication between headquarters and local staff by seamlessly switching between Japanese and English, while providing timely U.S. market updates.
• Pursued certification in content marketing, Adobe creation tools to improve creative skills.

• Assisted in driving sales of probiotics and postbiotics ingredients in the Americas, focusing on expanding the customer base and supporting long-term business growth.
• Coordinated with marketing to align sales strategies with ongoing digital campaigns and trade show activities.
• Collaborated with a marketing agency to develop and launch a new probiotics website, integrated with the CRM to enhance customer engagement and easy operations.
• Participated in the planning and execution of promotional events to generate new business leads.

• Initiated and proposed a global rebranding project for a key postbiotic ingredient, contributing to the creation of a new name and logo through cross-functional collaboration.
• Planned, executed, and coordinated internal global education sessions for overseas subsidiary sales teams.
• Supported global trademark registrations and contract processes in partnership with the internal legal department.
• Assisted in designing brochures, flyers, banners, and advertisements to promote probiotics and postbiotics ingredients to global audiences.
• Managed multiple marketing projects in collaboration with a marketing agency, ensuring timely delivery and consistent brand standards.

• Sold functional food ingredients—including probiotics, proteins, and flavored milk powders—to B2B clients in supplement, food, and beverage industries.
• Secured a new client relationship and generated $35,000 in sales from the initial engagement.
• Supported clients across the entire sales cycle, from initial outreach to post-sales follow-up, ensuring smooth onboarding and customer success.
• Contributed as a member of the initial project team for the Osaka Expo project.