Lacaisa Ebron
Washington,DC
Summary
Enthusiastic Director of Operations adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
8
8
years of professional experience
Work History
Director of Marketing and Operations
Luxury Soil LLC
09.2021 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Luxury Sales Associate
Salvatore Ferragamo
11.2018 - 04.2020
- Trained new employees on customer service, money handling and organizing strategies.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Built diverse and consistent sales portfolio.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Contributed to event marketing, sales and brand promotion.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Residential Real Estate Agent
Engel & Volkers Real Estate
05.2016 - 04.2020
- Informed home buyer of sales, construction and warranty processes.
- Created virtual tours of homes listed, providing potential buyers with additional exposure to properties.
- Guided clients from beginning to end of home buying process in choosing right property.
- Showed properties to potential buyers and other brokers at open houses and by appointment.
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases.
- Developed successful marketing strategies to promote properties and maximize exposure.
- Advocated for client needs and obtained desired considerations for sales and purchases.
- Worked closely with clients to facilitate appropriate loans, inspections, and credit reports.
- Advised clients on mortgage and housing conditions to identify successful properties and promote customer satisfaction.
Education
Bachelor of Science - Business Management
Los Angeles Valley College
Van Nuys, CA05.2026
Skills
- Marketing Analytics
- Creative Direction
- Advertising Campaigns
- Competitive Analysis
- Digital Marketing
- Social Media Marketing
- Social Media Platforms
- Customer Relationship Management (CRM)
- Marketing campaigns
- Project Management
- SEO Optimization
- Advertising Management
Group fitness, cooking, volunteering with youth
Some of my favorite things to do are Group Fitness; I love the motivation to and from others when doing group fitness activities. I love to cook quick healthy meals and also some really good comfort food too. I also enjoy trying new restaurants. And finally, volunteering with the youth at AHC (Affordable Homes & Communities).
Timeline
Director of Marketing and Operations
Luxury Soil LLC
09.2021 - Current
Luxury Sales Associate
Salvatore Ferragamo
11.2018 - 04.2020
Residential Real Estate Agent
Engel & Volkers Real Estate
05.2016 - 04.2020
Bachelor of Science - Business Management
Los Angeles Valley College
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