Lacey Griffin
Charleston,SC
Summary
20+ years of sales experience, and I'm still smiling! My never-meet-a-stranger personality coupled with my business savvy and natural ability to lead haven't let me down thus far. Sales comes instinctively to me - I believe in what I'm selling, and by the end of our conversation, you will too.
Optimistic by nature, success is the only option that I see in my career. If I can't get in the door, I'll find a window.
Overview
17
17
years of professional experience
Work History
SENIOR BRAND STRATEGIST
Lacey Griffin Sales
Charleston, SC
04.2016 - Current
- Directly led Day&Mood inaugural meeting and launch into Dillard's stores - initially launching in 11 doors in 2016, and sitting in 60 doors as of 2024.
- Responsible for driving and nurturing $1M+ annual retail sales for the brand in the Dillard's channel.
- Oversees relationship with buying team, including but not limited to, seasonal in-person and tele-meetings with Dillard's upper management (DMM / GMM) + ownership
- Analyzes and leverages weekly selling trends to anticipate customer buying patterns and develop targeted sales strategies
- Monitors sales patterns and reacts in-season with buying team to ensure quarterly IMU goals are met or exceeded
- Responsible for projecting and forecasting and guiding replenishment needs and trends
- Collaborates closely with design and production teams to ensure brand is meeting aesthetic, quality, budget and performance needs of customer
DIRECTOR OF SALES / OWNER
Lacey Griffin Sales
Charleston, SC
04.2015 - Current
- Provides Southeast representation across 10 states, focusing on building brands via strong relationships, and vice versa. States included: FL, SC, NC, GA, VA, WV, KY, TN, MS, AL
- Currently representing: Latico Leathers, Ella Stein Diamonds, Day&Mood Handbags, FYB Jewelry, Plata Sterling
- Trade show circuit: ATL Apparel (5x annually), Magic Nashville (1x annually), NYNOW (2x annually), Magic/Coterie NYC (2x annually), ATL International Gift (as called for), Magic Miami + other pop-ups (as called for), Vegas Apparel / Project Vegas (as called for)
DIRECTOR OF SALES
Linea Pelle, Inc.
Los Angeles, CA
04.2013 - 04.2015
- 95% increase in personally managed accounts in 2014; 22% increase in overall territory managed in 2014
- Reported directly to CEO/CFO
- Directly responsbile for Domestic + International business for Linea Pelle Collection brand
- Managed domestic sales reps across the United States, as well as International Agent partners
- Responsible for inventory management and production forecasting
- Implemented company’s first online wholesale platform to streamline process and increase dollars
WEST COAST SALES MANAGER
Gigi New York
Los Angeles, CA
09.2012 - 04.2013
- Managed West Coast sales for both Gigi New York and Graphic Image brands
- Launched Gigi New York to the West Coast market, opening 50+ doors in the first six months
- Oversaw 100+ Graphic Image stationery, bookstore and gift accounts
- Managed regional Gigi representatives in San Francisco and Seattle regions
- Headed Los Angeles, San Francisco and Denver trade show exposure
CENTRAL US SALES MANAGER
LODIS Accessories, Inc.
New York, NY
01.2012 - 09.2012
- 72% increase in 2012
- Managed key accounts Neiman Marcus and Mary Kay Corp., including private label and special development projects
- Launched company’s first private label program with Saks Fifth Avenue
- Managed 110+ specialty accounts in ten Central US States via extensive road, phone and trade show exposure
- Headed Dallas trade show exposure and assisted trade show nationwide as needed: NY, Atlanta, Las Vegas, Los Angeles
EAST COAST SALES MANAGER
LODIS Accessories, Inc.
New York, NY
01.2010 - 01.2012
- 68% increase in 2011; 82% increase in 2010
- Managed East Coast based department store accounts: Saks Fifth Avenue, Lord & Taylor, Bloomingdales, BCOM
- Managed East Coast closeout flash-sale and brick & mortar clients: Saks Off Fifth, Century 21, Gilt, Saks Fashionfix, Ruelala, ideeli, Loehmann’s, Bloomingdale’s Outlet
- Oversaw East Coast specialty accounts from Virginia to Maine, as well as international clientele, via trade show exposure, phone sales, showroom appointments, and extensive road travel
EAST COAST SALES MANAGER
Linea Pelle, Inc.
New York, NY
01.2009 - 01.2010
- 100% increase met within first 9 months of 2009
- Responsible for East Coast specialty accounts, including but not limited to: Bergdorf Goodman, Henri Bendel, Intermix,Calypso St. Barth, W Hotels, via phone sales, showroom appointments, and road travel (territory from VA to ME)
- Spearheaded corporate projects to promote a lifestyle brand, including company’s first pop-up store within Henri Bendel (300+ square feet for Holiday 2009)
ASSISTANT SALES MANAGER
Linea Pelle, Inc.
Los Angeles, CA
05.2007 - 01.2009
- 100+% increase in personally supervised accounts in 2008 in Pacific NW + Midwest territories
- Supervised regionally contracted sales reps, customer service departments and national trade show exposure
- Originated and executed seasonal marketing campaigns
Education
APPAREL DESIGN & MERCHANDISING
San Francisco State University
Accomplishments
Salesperson of the Year, 2011
VOLUNTEERING
- Hallie Hill Animal Sanctuary
- Habitat for Humanity - Sea Islands
- Lowcountry Food Bank
- Lutheran Services Afghan Refugee Program
- Junior League of Charleston
- Make-A-Wish Foundation
- New York Cares
- American Liver Foundation
Timeline
SENIOR BRAND STRATEGIST
Lacey Griffin Sales
04.2016 - Current
DIRECTOR OF SALES / OWNER
Lacey Griffin Sales
04.2015 - Current
DIRECTOR OF SALES
Linea Pelle, Inc.
04.2013 - 04.2015
WEST COAST SALES MANAGER
Gigi New York
09.2012 - 04.2013
CENTRAL US SALES MANAGER
LODIS Accessories, Inc.
01.2012 - 09.2012
EAST COAST SALES MANAGER
LODIS Accessories, Inc.
01.2010 - 01.2012
EAST COAST SALES MANAGER
Linea Pelle, Inc.
01.2009 - 01.2010
ASSISTANT SALES MANAGER
Linea Pelle, Inc.
05.2007 - 01.2009
APPAREL DESIGN & MERCHANDISING
San Francisco State University
Similar Profiles
Brittney GitzlaffBrittney Gitzlaff
Deal Processor at Griffin Sales, IncDeal Processor at Griffin Sales, Inc
Brooklyn BuhlerBrooklyn Buhler
Commercial Cleaner at Marshall Griffin @ Griffin&Griffin CleaningCommercial Cleaner at Marshall Griffin @ Griffin&Griffin Cleaning
Connor RatcliffConnor Ratcliff
Ranch Hand at Volony Griffin, Griffin ElectricRanch Hand at Volony Griffin, Griffin Electric
Shanice MitchellShanice Mitchell
Quality Assurance Manager at Charleston County School DistrictQuality Assurance Manager at Charleston County School District
Sophia BaranowskiSophia Baranowski
Babysitter at Many Different FamiliesBabysitter at Many Different Families