Lacey Renfro
Enthuse Marketing Group, LLC
San Diego,CA
1
Certification
14
years of professional experience
Results-driven Key Account Manager with a strong track record in revenue growth through strategic client relationships and tailored marketing initiatives. Expertise in budget management and collaboration with distribution partners to enhance operational efficiency and improve processes. Excelled in achieving top revenue rankings across Southern California accounts.
Work History
On-Premise Key Account Manager
6 Years 2 Months- Developed and maintained strategic relationships with leading on-premise accounts in Southern California to enhance business collaboration.
- Analyzed market trends and developed strategic sales plans to optimize account performance and meet profitability objectives.
- Consistently delivered revenue growth, ranking among top volume performers within California market.
- Evaluated account performance and provided insights on sales forecasts and market conditions, consistently surpassing established goals.
- Facilitated educational sessions to enhance understanding of product features and improve sales effectiveness.
- Facilitated partnerships with distributors, including Southern Glazer's Wine & Spirits, to ensure seamless product delivery and market presence.
- Administered comprehensive budget oversight, ensuring alignment with organizational financial goals on a monthly, quarterly, and yearly schedule.
Account Marketing and Sales Manager
1 Year 7 Months- Coordinated account management activities, prioritizing effective communication and responsive support for clients.
- Compiled and reported on monthly KPIs, focusing on customer engagement volume and activation metrics.
- Orchestrated targeted promotional initiatives to strengthen brand presence and foster customer interaction.
- Directed strategic initiatives within San Diego territory to boost brand visibility and execute impactful marketing events.
- Spearheaded activations for product launches and marketing initiatives.
Brand Manager
5 Years 10 Months- Oversaw planning and execution of large-scale events, driving brand visibility and promoting consumer interaction.
- Oversaw logistical planning for event setups and consumer sampling, facilitating efficient execution of operations.
- Provided brand education to consumers at events on product features and benefits to enhance brand awareness across portfolio.
- Served as promotional ambassador, engaging consumers through strategic activations in San Diego.
Education
High School Diploma
Skills
Client Relationship Management
Account Management
Business Development
Sales Forecasting
Market Analysis
Revenue and Volume Growth
Budget Oversight
Data-Driven Decision Making
Key Account Management
Certification
- CPR & AED License
- Preventing Workplace Harassment - Extended Office (CPE/CLE)
- WSET
Timeline
On-Premise Key Account Manager
Enthuse Marketing Group, LLC
05.2020 - 07.2026Read More
Account Marketing and Sales Manager
Inspira Marketing for Diageo
10.2018 - 05.2020Read More
Brand Manager
MKTG, INC
01.2013 - 11.2018Read More
Tokay High
High School Diploma
Read More
References
- Kris Eklund, 817-637-1553, Kristopher.eklund@sgws.com
- Leo Barthel, 949-612-5058, Lbarthel@keteloneusa.com
- Moe Griton, 619-208-6666, Moegriton@gosssipgrille.com
SGWS West Division Partner Award
Top Sales Representative of the year for the entire state of California