Lacey Ward
Utica,MI
Summary
Proven project manager with a track record of boosting sponsorship sales and enhancing community engagement at Macomb Township Parks and Recreation. Excelled in coordinating large-scale events and digital marketing campaigns, leveraging skills in social media promotion and relationship building. Demonstrated proficiency in technical tools like the Microsoft Office Package and Canva, ensuring project success and stakeholder satisfaction.
Overview
17
17
years of professional experience
Work History
Recreation Programmer/Sponsorship Sales
Macomb Township Parks And Recreation
02.2022 - Current
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Boosted sponsorship sales by cultivating relationships with key partners and identifying new business opportunities.
- Successfully managed client expectations throughout entire sponsorship process from initial contact negotiation until post-event follow-up.
- Managed event logistics and operations, including timelines and schedules, staffing, budget preparation, and coordinating with vendors.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Increased customer engagement through creation of compelling social media content and strategies while leveraging social media platforms to create buzz around events, driving awareness and interest among target audiences.
- Recruited, trained, and managed volunteers and staff to provide additional support during large-scale events of over 6,000 attendees.
- Evaluated program effectiveness through participant feedback surveys, leading to continuous improvement in service offerings.
- Assisted in development of customized recreation plans for individuals with special needs, resulting in increased satisfaction and engagement.
- Coordinated with contracted instructors to schedule facilities and equipment for various programs, ensuring all necessary resources were in place for successful program execution.
- Organized transportation services when necessary for off-site activities or trips.
Project Coordinator
Detroit Auto Dealers Association/Detroit Auto Show
09.2007 - 02.2022
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Seamlessly plan, promote, and execute professional meetings, field trips for students in PreK to college level, and scholarship competitions while managing budgets of up to $125,000 for events with 200 to 5,000 attendees.
- Develop and maintain strong relationships with sponsors, vendors and other event contributors including instructors, entertainers, caterers, photographers, and AV technicians.
- Create and produce monthly Zoom half hour show featuring senators and state representatives from Michigan.
- Manage interns: train, schedule, and coordinate tasks.
- Cost effectively replaced web coordinator, taking over maintenance and updating of multiple websites on Buttercms and WordPress platforms, creating mass email campaigns using Mailchimp and developing social media content.
- Manage solicitation of contributions for DADA Political Action Committee.
Education
Bachelor of Science - Community Development: Public Administration
Central Michigan University
Mount Pleasant, MI05.2006
High School Diploma -
Utica High School
Utica, MI2000
Skills
- Activity Coordination
- Community Events Management
- Social Media Promotion
- Communication Skills
- Project Management
- Problem Solving
- Sponsorship Activation
- Technical Skills (Microsoft Suite, Canva, RecPro, RecTrac, Mailchimp, Buttercms and Wordpress)
VOLUNTEER EXPERIENCE
Flickinger Elementary School Parent Group – Planned and executed the 2019 & 2024 Quarter Auction raising over $5000 for the school
Sterling Heights Parks and Recreation – Special recreation softball coach from 2005 - 2012
Paws for Life Animal Rescue – Coordinated foster care for dogs and cats and assisted in the planning and implementation for multiple fundraising events until 2012
Timeline
Recreation Programmer/Sponsorship Sales
Macomb Township Parks And Recreation
02.2022 - Current
Project Coordinator
Detroit Auto Dealers Association/Detroit Auto Show
09.2007 - 02.2022
Bachelor of Science - Community Development: Public Administration
Central Michigan University
High School Diploma -
Utica High School
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