Hi, I’m
LaDonna Hale
Boise,ID
Summary
Accomplished Vice President with more than 10 years of progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Excellent associate development, customer engagement. Strong use of data analytics to enable informed, quick decisions.
Ready for challenges and focused on meeting future demands.
Overview
16
years of professional experience
Work History
Albertsons Companies
Vice President, Sales & Business Development
03.2017 - Current
Job overview
- Collaborated with senior leadership to develop strategic initiatives and long term goals.
- Established performance goals and budgets for department and provided methods for reaching milestones.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Built high-performance teams through effective coaching focused on competency alignment coupled with ongoing performance management processes.
- Implemented data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
Albertsons Companies
President, Lucerne Foods
03.2017 - Current
Job overview
- Leading a high-performance team in capturing and growing B2B sales in excess of $400M to drive efficiencies and reduce costs within our 18 plants
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
Marsh Supermarkets
Vice President, Merchandising and Marketing
04.2016 - 03.2017
Job overview
- Managed total business plans and execution for 119 stores in Indiana and Ohio with sales of $3B across Grocery, Dairy, Alcohol and GM/HBC categories.
- Cultivated strong relationships with vendors, growing vendor investments by 11% through negotiation of sales focused programming.
- Negotiated growth in MSA, CSA and other backstage contracts, achieving 8% growth.
- Executed successful Seasonal programs to meet consumer demand, while growing profit and increasing sell-through (+30% increase first season) and negotiating extended terms to add to profitability.
Marsh Supermarkets
Senior Director, Merchandising
03.2015 - 04.2016
Job overview
- Managed strategic business planning and implementation by developing and executing Sales plans and negotiating vendor support of those plans.
- Cultivated a culture with a bias for action. We moved at the speed of retail.
- Led development of business operation processes and policies.
Marsh Supermarkets
Director, GMHBC
10.2014 - 03.2015
SUPERVALU Western Region
Senior Merchandiser
10.2011 - 10.2014
Job overview
- Led a team of 15 associates to develop and execute Sales programs to reach key customers, including Food Shows, Innovation/New Item programs, and assortment and promotional management.
- Key contact for 6 of 10 largest vendors, supporting Northern and Western Regions Wholesale and Retail strategies.
- Spearheaded process improvements and executed Vendor Annual Planning and Vendor Top to Top Review process for all vendors. Instituted data tools that enabled stronger, more informed decisions.
- Influenced assortment planning by providing insights on customer preferences and shopping behavior, resulting in increased sell-through rates.
SUPERVALU - Save-a-Lot
Consumer Segments Manager
05.2010 - 10.2011
Job overview
- Let a team of six in building winning sales strategies in private label and limited assortment format.
- Built targeted assortments, pricing models and promo strategies to align with consumer profiles by area.
- Responsible for product design end-to-end, managing costs and driving revenue through innovation, reformulations and packaging improvements.
- Built successful seasonal programs to drive higher sell through, and fewer markdowns.
SUPERVALU
Business Development Manager
05.2008 - 11.2010
Job overview
- Spearheaded consolidation project, bringing Merchandising, Product Management, Pricing, Marketing and Procurement of 16 divisions into a centralized team, driving sales coast-to-coast of more than $9B.
- Managed a diverse portfolio of business, consistently exceeding revenue targets through effective assortment, pricing and promo strategies.
- Curated solid relationships with industry CPG partners, furthering business development objectives through multiple channels.
Education
WGU, Utah
Bachelor of Arts from Business Communications
05.2025
Skills
- Operations Management
- Financial Management
- Process Improvement
- Contract Negotiation
- Risk Management
- Budget Oversight
- Coaching and Mentoring
- DEI&B
- Sales and Marketing Leadership
- Merchandising
- Sales
- Customer Engagement
Accomplishments
- 2020-2024 Chair, WIIN - Women's Inclusion and Inspiration Network, Albertsons Companies
- 2024 Progressive Grocer Top Woman in Grocery
- 2022 Progressive Grocer Top Woman in Grocery
- 2020 Progressive Grocer Top Woman in Grocery
Timeline
Vice President, Sales & Business Development
Albertsons Companies
03.2017 - Current
President, Lucerne Foods
Albertsons Companies
03.2017 - Current
Vice President, Merchandising and Marketing
Marsh Supermarkets
04.2016 - 03.2017
Senior Director, Merchandising
Marsh Supermarkets
03.2015 - 04.2016
Director, GMHBC
Marsh Supermarkets
10.2014 - 03.2015
Senior Merchandiser
SUPERVALU Western Region
10.2011 - 10.2014
Consumer Segments Manager
SUPERVALU - Save-a-Lot
05.2010 - 10.2011
Business Development Manager
SUPERVALU
05.2008 - 11.2010
WGU
Bachelor of Arts from Business Communications
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