Lael Kittle
Conroe,TX
Summary
Results-driven marketing professional with extensive experience at Truth Tree, specializing in SEO strategy and digital advertising. Proven track record of securing top rankings and boosting conversions through data analysis and compelling ad copy. Adept at technical audits and client engagement, leveraging strong analytical skills to drive impactful marketing campaigns.
Overview
12
12
years of professional experience
Work History
Lead SEO Marketing Specialist
Truth Tree
05.2023 - 06.2025
- Directed a full-cycle SEO strategy for 20+ clients across Google Search and Generative Engine Optimization (GEO).
- Authored optimized content that secured #1 rankings for private school clients' target keywords
- Created technical audits using Ahrefs to find and fix website errors.
- Enhanced local visibility through Google My Business optimizations.
- Led client strategy sessions.
Digital Marketing Specialist
Truth Tree
05.2022 - 06.2025
- Created and optimized high-performing ad copy for Google and Meta platforms.
- Developed data-driven campaign reports using Google Analytics.
Top Rated EBay Seller
Self-Employed
06.2013 - 05.2022
- Operated an online store with 100% positive feedback (over 400 reviews) and Power Seller status.
- Streamlined operations using Excel for profit tracking and inventory forecasting.
Assistant Property Manager
Freeman Webb
03.2018 - 06.2021
- Leased 150+ units during a full renovation, maintaining over 90% occupancy.
- Automated resident communications using Yardi, and managed COVID-19 rental assistance programs.
Education
Bachelor of Science - Management Information Systems
University of Tennessee At Martin
Martin12-2016
Skills
- SEO and GEO Research and Strategy
- Google and Meta Digital Marketing
- Ahrefs and Google Analytics
- Microsoft Office Suites
- Website Technical Audits
Timeline
Lead SEO Marketing Specialist
Truth Tree
05.2023 - 06.2025
Digital Marketing Specialist
Truth Tree
05.2022 - 06.2025
Assistant Property Manager
Freeman Webb
03.2018 - 06.2021
Top Rated EBay Seller
Self-Employed
06.2013 - 05.2022
Bachelor of Science - Management Information Systems
University of Tennessee At Martin
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