Summary
Overview
Work History
Education
Skills
Achievements
Certification
Timeline
Generic

LAILA ALLEN

Ewing,NJ

Summary

Ambitious individual crafting innovative, trend-forward garments for array of styles. Possesses deep understanding of fashion industry with strong technical skills and eye for fine detail. Creator of high-quality pieces utilizing comprehensive planning process to guide garment construction.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Sales Associate

Greene Street Consignment
08.2023 - 02.2024
  • Supporting the team in the daily execution of retail operations such as POS system management, ensuring stock replenishment, following pricing and markdown process procedures, promoting loyalty programs, and maintaining cleanliness standards to ensure an organized store environment
  • Drove customer engagement by conducting personalized styling suggestions, resulting in a 25% increase in average transaction value and a 15% growth in customer retention rate
  • Establishing trust with customers to address their shopping requirements effectively and optimize sales opportunities.

Intern

Streetsmart Tailoring
01.2023 - 05.2023
  • Analyzed competitor strategies and created targeted marketing campaigns, yielding a 15% increase in lead generation and a 20% boost in conversion rates
  • Contributed to marketing ideation and strategy development, leveraging innovative approaches to drive brand visibility and consumer engagement
  • Orchestrated a comprehensive market analysis to identify gaps and opportunities, resulting in a 20% increase in customer engagement and a 15% growth in market share
  • Demonstrated proficiency in understanding user preferences and providing tailored recommendations to enhance usability, driving improved customer satisfaction and engagement.

Retail Sales Associate/Fulfillment Seasonal

Macy's
07.2022 - 01.2023
  • Executed strategic initiatives to enhance the shopping journey, curating personalized product selections and maximizing sales performance; achieved a 15% increase in average transaction value and enhanced customer loyalty through exceptional service
  • Enhanced inventory management efficiency by implementing a new tracking system, reducing stock discrepancies by 25% within three months
  • Promoted special offers and events by engaging with customers on the sales floor, driving awareness of promotions and boosting sales conversion rates.

Education

Bachelor of Arts - Fashion Design

Marymount University
Arlington, VA
05.2023

Skills

  • Strong proficiency in Microsoft Office Tools (Outlook, Word, Excel, PowerPoint)
  • Excellent Organizational and Time Management Skills
  • Excellent Communication Skills
  • Strong proficiency in Microsoft Office tools (Outlook, Word, Excel, PowerPoint)
  • Strong sense of fashion and fashion terminology
  • Adobe Creative Cloud Suite (Adobe Photoshop, Illustrator)
  • Creative Design Skills Customer Feedback Analysis
  • Experience with Technical Flats, Color Theory, Tech Packs
  • Excellent Analytical and Problem Solving Abilities
  • SEO Optimization
  • Google Analytics understanding

Achievements

  • Featured Designer, Newark Fashion Week Festival (2023), Newark, NJ
  • Featured Designer, Portfolio in Motion Fashion Show (2023), Arlington, VA
  • Volunteered as Front of House with Unieke during NYFW (2023)
  • Member, Patterns Making Club, Marymount University
  • Nordstrom Fashion Ambassador (2019)

Certification

  • Business of Fashion, Nordstrom - 2019

Timeline

Sales Associate

Greene Street Consignment
08.2023 - 02.2024

Intern

Streetsmart Tailoring
01.2023 - 05.2023

Retail Sales Associate/Fulfillment Seasonal

Macy's
07.2022 - 01.2023

Bachelor of Arts - Fashion Design

Marymount University
LAILA ALLEN