Lakeesha Hargis
Manchester,NH
Summary
Senior Director driving proven results within the Home Decor industry. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience regulating policies and allocating resources appropriately. Collaborates with management teams and stakeholders to uphold company vision.
Overview
19
19
years of professional experience
Work History
Senior Director, Visual Merchandising
CCA Global Partners
12.2021 - Current
- Transformed merchandising programs, consistently exceeding strategic vision and elevating the customer experience.
- Spearheaded the execution of highly effective operational strategies, resulting in a notable increase in customer engagement.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Prioritized and allocated valuable resources to meet business targets.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
Marketing Director
CCA Global Partners
12.2018 - 12.2021
- Redefined social media strategies, leading to a substantial growth in online presence and market share.
- Successfully negotiated and fostered agency partnerships, contributing to an increase in convention engagement and positive media relations.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
Sr. Marketing Manager
Flooring America
11.2016 - 12.2018
- Elevated brand recognition through innovative social media campaigns, resulting in a boost in customer loyalty.
- Orchestrated highly successful conventions and trade shows, directly correlating with an increase in program adoption.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing Communications Manager
Flooring America
11.2012 - 11.2016
- Pioneered strategic marketing communications, leading to an increase in positive brand mentions and customer satisfaction.
- Implemented a targeted PR strategy, resulting in favorable media coverage and increased market share.
- Coached executives on key talking points and communication strategies for different audiences.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
Communications Specialist
CCA Global Partners
10.2008 - 11.2012
Communications Coordinator
CCA Global Partners
06.2005 - 09.2008
Education
Certificate - Massage Therapy
Mount Washington College
01.2002
Manchester Memorial High
01.2000
Skills
- Strategic & Collaborative Leadership
- Brand Development
- Relationship Management
- Innovative Marketing
- Event Planning
- Public Relations
- Effective Communication
- Leadership Development
- Project Management
- Problem Solving
- Resource Allocation
Websites
Timeline
Senior Director, Visual Merchandising
CCA Global Partners
12.2021 - Current
Marketing Director
CCA Global Partners
12.2018 - 12.2021
Sr. Marketing Manager
Flooring America
11.2016 - 12.2018
Marketing Communications Manager
Flooring America
11.2012 - 11.2016
Communications Specialist
CCA Global Partners
10.2008 - 11.2012
Communications Coordinator
CCA Global Partners
06.2005 - 09.2008
Certificate - Massage Therapy
Mount Washington College
Manchester Memorial High
Similar Profiles
Julie EngelJulie Engel
Sr. Product Data Services Coordinator at CCA Global PartnersSr. Product Data Services Coordinator at CCA Global Partners
Joe BommaritoJoe Bommarito
Data Management Specialist at CCA Global PartnersData Management Specialist at CCA Global Partners
Samia ShakeelSamia Shakeel
Supply Chain Insights Analyst at Coca-Cola Euro Pacific Partners (formerly CCA)Supply Chain Insights Analyst at Coca-Cola Euro Pacific Partners (formerly CCA)