Lakeshia Griffiths

Marketing Consultant

Heartland,TX

Summary

Dynamic marketing leader with established success at Verizon Business Group, specializing in go-to-market strategy and integrated marketing initiatives.

Overview

years of professional experience

Work History

Founder & Lead GTM / Marketing Consultant

Scarsdale Consulting

01.2025 - Current

Provide strategic GTM and marketing consulting to entrepreneurs and growth-stage organizations.
Advise clients on GTM strategy, launch execution, and messaging to reduce friction and improve speed.
Build GTM playbooks and communication frameworks that align marketing, sales, and operations.
Curate Standard Operating Procedures (SOPs) for small businesses to ensure consistency and scalability.
Partner with leadership to design repeatable processes and deliver fractional support across marketing/ops.

Senior Manager, Integrated Marketing & Communications

Verizon Business Group

Irving, United States

01.2018 - 01.2024

Led enterprise-scale GTM communications and integrated marketing for Business Markets (5,000+ sales org).
Impact: Served as Comms Lead for Spring & Fall SMB Days, contributing to record-breaking performance of 48.4K gross adds (116% to target).
Executive Leadership: Stepped up as acting Business Markets Lead during key leadership transitions, ensuring zero disruption to operations and strategy.
Strategic Visibility: Regularly presented critical GTM updates on SVP weekly calls and led field calls to drive alignment.
Owned end-to-end GTM communications strategy, partnering with cross-functional leads to drive a unified market approach.
Authored and deployed 170+ high-impact communications in 2024, leveraging video and visual storytelling.
Directed educational campaigns (e.g., Extended Connected Laptop) and integrated campaigns across products/pricing.

Senior Analyst Roles & Retail Leadership

Verizon Wireless

Built enterprise foundation through progressive roles in Business Operations, Marketing Comms, and Retail.
Ops & Strategy: Created the Verizon Response Team (VRT) Playbook; streamlined sales/inventory processes.
Marketing Comms: Executed multi-channel strategies; developed digital tools/apps for sales enablement.
Retail Leadership: Progressed from Sales Consultant to Store Manager, building operational rigor.

Skills

Go-to-market strategy
Launch planning
Product strategy
Integrated marketing
Sales enablement
Messaging and narratives
Field communications optimization
Customer experience (CX)

Standard operating procedure (SOP) curation
Metrics and feedback loops
Digital marketing
Stakeholder management
Strategic planning
Brand development
Leadership
Project management

Timeline