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Lakeshia Griffiths
Heartland,TX
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Summary
Dynamic operations and go-to-market leader known for aligning priorities among diverse stakeholders and delivering impactful results. Expertise in developing SOPs and KPI frameworks that enhance operational visibility and efficiency. A track record of driving successful program launches and improving client satisfaction through strategic execution.
Overview
28
28
years of professional experience
Work History
Operations Manager
The Denmarks
Dallas, Texas
01.2026 - Current
- Directed operations for real estate investing, lending, coaching, and community business units, ensuring alignment of priorities and deadlines among stakeholders.
- Led a cross-functional team across administration, client success, sales, onboarding, loan processing, marketing, construction support, and events.
- Build SOPs, lender workflows, KPI scorecards, role expectations, and accountability systems that strengthen consistency and visibility.
- Redesigned GoHighLevel pipelines and automations, coordinating masterclasses, coaching programs, property walkthroughs, and conferences to enhance program delivery.
Founder and Lead GTM and Operations Consultant
Scorsdale Consulting, LLC
01.2025 - Current
- Advised entrepreneurs and growth-stage organizations on GTM strategy, launch execution, messaging, operations, and organizational readiness to enhance market entry effectiveness.
- Developed SOPs, playbooks, KPI frameworks, job descriptions, and 30-60-90-day plans aligning leadership priorities with repeatable execution processes.
- Facilitated client meetings to assess needs and develop tailored solutions.
- Managed project timelines and deliverables to ensure client satisfaction.
- Established strategic direction for consulting services in various industries.
Senior Manager Integrated Marketing
Verizon Business Group
Irving, Texas
06.2018 - 12.2024
- Owned GTM communications and integrated marketing for 5,000+ member sales organization, driving strategic scoping, launch, and field adoption.
- Led communications for Spring and Fall SMB Days, contributing to 48.4K gross additions and 116% attainment of the target.
- Authored and deployed 170+ communications in 2024 and delivered priority updates in executive and SVP calls to align organizational goals.
- Directed cross-functional campaigns across product, pricing, sales, and operations while coaching peers and improving content-development processes.
- Led communication strategies for business markets, enhancing engagement and market positioning.
Operations Marketing and Retail Leadership
Verizon Wireless
09.1998 - 05.2018
- Developed Verizon Response Team playbook, reducing regional VRT accounts by 13K and creating video, mobile, and digital sales-enablement tools to enhance team performance.
- Advanced through senior analyst, retail operations, store leadership, and sales roles; led KPI improvement, store builds, inventory controls, and field execution.
- Evaluated processes to streamline B2B operations, identifying areas for improvement and implementing effective solutions.
Skills
- Operations Management
- SOP development
- KPI tracking
- Process automation
- Efficiency optimization
- Growth strategy
- Market Entry Strategy
- Project management
- Market positioning
- Stakeholder relations
- Client management
- Cross-functional leadership
- Team Leadership
- Team collaboration
- Strategic planning
- Improvement strategies
- Policy implementation
- CRM Automation
- GoHighLevel
- Leadership Communication
Education
Some College (No Degree) - Computer Information Systems
University of North Texas
Denton, TXTimeline
Operations Manager
The Denmarks
01.2026 - Current
Founder and Lead GTM and Operations Consultant
Scorsdale Consulting, LLC
01.2025 - Current
Senior Manager Integrated Marketing
Verizon Business Group
06.2018 - 12.2024
Operations Marketing and Retail Leadership
Verizon Wireless
09.1998 - 05.2018
Some College (No Degree) - Computer Information Systems
University of North Texas