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Lakeshia Griffiths
Marketing Consultant
Heartland,TX
Work Preference
Summary
Dynamic marketing leader with established success at Verizon Business Group, specializing in go-to-market strategy and integrated marketing initiatives.
Overview
26
26
years of professional experience
Work History
Founder & Lead GTM / Marketing Consultant
Scarsdale Consulting
01.2025 - Current
- Provide strategic GTM and marketing consulting to entrepreneurs and growth-stage organizations.
- Advise clients on GTM strategy, launch execution, and messaging to reduce friction and improve speed.
- Build GTM playbooks and communication frameworks that align marketing, sales, and operations.
- Curate Standard Operating Procedures (SOPs) for small businesses to ensure consistency and scalability.
- Partner with leadership to design repeatable processes and deliver fractional support across marketing/ops.
Senior Manager, Integrated Marketing & Communications
Verizon Business Group
Irving, United States
01.2018 - 01.2024
- Led enterprise-scale GTM communications and integrated marketing for Business Markets (5,000+ sales org).
- Impact: Served as Comms Lead for Spring & Fall SMB Days, contributing to record-breaking performance of 48.4K gross adds (116% to target).
- Executive Leadership: Stepped up as acting Business Markets Lead during key leadership transitions, ensuring zero disruption to operations and strategy.
- Strategic Visibility: Regularly presented critical GTM updates on SVP weekly calls and led field calls to drive alignment.
- Owned end-to-end GTM communications strategy, partnering with cross-functional leads to drive a unified market approach.
- Authored and deployed 170+ high-impact communications in 2024, leveraging video and visual storytelling.
- Directed educational campaigns (e.g., Extended Connected Laptop) and integrated campaigns across products/pricing.
Senior Analyst Roles & Retail Leadership
Verizon Wireless
- Built enterprise foundation through progressive roles in Business Operations, Marketing Comms, and Retail.
- Ops & Strategy: Created the Verizon Response Team (VRT) Playbook; streamlined sales/inventory processes.
- Marketing Comms: Executed multi-channel strategies; developed digital tools/apps for sales enablement.
- Retail Leadership: Progressed from Sales Consultant to Store Manager, building operational rigor.
Skills
- Go-to-market strategy
- Launch planning
- Product strategy
- Integrated marketing
- Sales enablement
- Messaging and narratives
- Field communications optimization
- Customer experience (CX)
- Standard operating procedure (SOP) curation
- Metrics and feedback loops
- Digital marketing
- Stakeholder management
- Strategic planning
- Brand development
- Leadership
- Project management
Timeline
Founder & Lead GTM / Marketing Consultant
Scarsdale Consulting
01.2025 - Current
Senior Manager, Integrated Marketing & Communications
Verizon Business Group
01.2018 - 01.2024
Senior Analyst Roles & Retail Leadership
Verizon Wireless
Consulting Profile - Summary
Experienced marketing consultant specializing in GTM strategy and integrated marketing. Former senior manager with a track record of advising companies on launch strategy and messaging clarity. Recognized for stakeholder alignment and driving measurable results.
Education and Development
- Women of the World (WOW) Connect
- Verizon Leadership Academy