Lalit Kumar
Vice President - Application Development
Jersey City,NJ
Summary
A seasoned professional with a strong track record of leading technical initiatives and driving successful project outcomes. Possesses deep functional expertise in CRM across various domains, including Financial Services, Sales, Call Centers, Marketing Events, Insurance Processes, and Order Management. Proven ability to manage cross-functional teams, deliver projects on time and within budget, and lead continuous improvement efforts. Adept in both Agile and Waterfall methodologies, with a keen focus on stakeholder management and aligning IT solutions with business goals. Recognized for exceptional problem-solving skills and fostering collaboration across departments to achieve strategic objectives.
Overview
15
15
years of professional experience
7
7
Certifications
Work History
Salesforce CRM Lead
GNB CRM
01.2020 - Current
- Designed and implemented core functionalities for Citibank Sales Cloud application for functionalities like Pipeline creation, Lead Generation, Compliance, Entitlement, Coverage, Backup, and Account Plan
- Led the Salesforce Sales Cloud transformation to Financial Services Cloud
- Integrated Salesforce with third-party systems using REST APIs
- Created Lightning Components to support Siebel CRM Application Functionality to be used within Salesforce Sales Cloud using iFrame
- Increased engagement among inactive users through a push notification and e-mail campaign by 18%
- Conducted team brainstorming sessions that resulted in 10% higher client satisfaction with the requirements-gathering stage
- Collaborated with product managers to define technical requirements and develop innovative solutions for complex problems
- Built strong relationships with stakeholders, ensuring clear communication channels for project updates and progress reports
- Optimized resource allocation by effectively prioritizing tasks based on business needs and project timelines
- Developed comprehensive documentation to facilitate knowledge sharing among team members and support long-term maintenance efforts
- Setup and Implement Continuous Integration and Continuous Delivery (CI & CD) Process stack using GITHUB/GIT, and uDeploy
Sr. Developer
CRM Issuer Sales Flow
09.2018 - 12.2019
- Designed and developed Apex Classes, Controller Classes, Controller Extensions and Apex triggers for various functional needs in the application
- Designed, and Deployed the Custom objects, Custom tabs, validation rules, flows, Page layouts, Dynamic Record Pages to suit to the needs of the application
- Implemented Pick lists, Dependent Pick lists, lookups, Master detail relationships, validation and formula fields to the custom objects
- Created various Profiles, Roles, and Page Layouts and Configured the permissions based on the organization hierarchy requirements
- Developed custom Business logic using Apex Classes and Visual force pages
- Used Data Loader, Import Wizard and Workbench for insert, update, and bulk import or export of data from Salesforce.com objects
- Created multiple Lightning Components, added CSS and Design Parameters that makes the Lightning component (LWC) look and feel better in Sites and within Salesforce Sales Cloud Application
Sr. Developer
CRM Marketing Flow
03.2018 - 08.2018
- Design, configuration, execution, tracking, validation, testing, and functionality of all marketing campaign
- Develop and modify responsive email templates while providing mobile-friendly design and employed best practices for email layouts and formatting in Marketing Cloud
- Comparing and contrasting consumer behavior during the pre and post stages of the campaign
- Captured Bounced and Message open time
- A/B Testing and executes Journey
- Designed the Campaign Dashboard for all the reporting needs
Sr. Project Lead
Citigroup Inc
01.2017 - 02.2018
- Responsible for doing impact analysis, designing and developing Siebel rest API's
- Responsible for building Business service / Workflow that implements business requirements
- Responsible for designing the slim for faster response times
- Creating and managing rule sets for EAI Siebel Dispatcher
- Publishing the input output message for Siebel API's to enable integration with UI
- Create application and integration data maps for integration compatibility with external system
Project Lead
Citigroup Inc
05.2010 - 12.2016
- Responsible for high- and low-level design, development, code review and documentation
- Responsible for configuring various object definitions
- Created and customized BO, BC, views, Applets and screens
- Configured joins, links, Pick Lists, MVG and Associate applets
- Developed workflows and Business Services
Education
Bachelor's Degree - Electronics and Communication
Kurukshetra University
Skills
- Salesforce CRM Management
- Apex Solutions Implementation
- System Integration
- Process Flow Management
- Proficient in Lightning Components
- SOQL Proficiency
- Salesforce Marketing Cloud Proficiency
- Experienced with Visual Studio Code
- Version Control Management
Experienced with CRM Solutions
Campaign Execution Management
Sales Strategy Design
Sales strategy development
CRM software proficiency
Campaign management
Certification
Salesforce Certified Sharing and Visibility Architect
Company
Salesforce
Timeline
Salesforce CRM Lead
GNB CRM
01.2020 - Current
Sr. Developer
CRM Issuer Sales Flow
09.2018 - 12.2019
Sr. Developer
CRM Marketing Flow
03.2018 - 08.2018
Sr. Project Lead
Citigroup Inc
01.2017 - 02.2018
Project Lead
Citigroup Inc
05.2010 - 12.2016
Bachelor's Degree - Electronics and Communication
Kurukshetra University
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