Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Molly Farash

St. Petersburg,FL

Summary

Salesforce CRM & GTM Systems Manager at ReliaQuest with expertise in product strategy and process optimization. Delivered a 30% reduction in quoting time via comprehensive CPQ implementation. Demonstrated leadership and analytical skills, improving pipeline visibility and campaign ROI through cross-team collaboration.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Salesforce CRM & GTM Systems Manager

ReliaQuest
Tampa, FL
02.2023 - Current
  • Developed Salesforce roadmap to align with product-led sales strategies.
  • Collaborated with product marketing, sales operations, and revenue teams to enhance lead lifecycle management.
  • Created forecasting dashboards for leadership and account teams, boosting pipeline visibility and accountability.
  • Partnered with marketing to improve lead routing and segmentation logic, increasing campaign attribution and ROI.

Salesforce CRM & CPQ Manager

Mad Mobile
Tampa, FL
08.2022 - 02.2023
  • Launched full-scale CPQ solution to streamline quoting workflows, reducing time-to-quote by 30%.
  • Developed onboarding materials and self-service guides for account executives, decreasing ramp time by 25%.
  • Collaborated across sales, product, and finance to translate requirements into scalable processes.

Salesforce Operations & Enablement Manager

Vetted Security Solutions
St. Petersburg, FL
10.2019 - 08.2022
  • Directed CRM and RevOps initiatives for public sector and enterprise sales cycles, ensuring compliance and data integrity.
  • Created enablement assets and training materials adopted by sales teams.
  • Developed training programs focused on security protocols for new staff.
  • Facilitated collaboration among engineering, sales, and procurement to enhance project delivery.

Education

Bachelor of Arts - Strategic Communications

Ohio State University
Columbus, Ohio
01.2019

Skills

  • Product strategy and alignment
  • Salesforce CRM management
  • Market research and analysis
  • Process optimization
  • Product development
  • Technical writing
  • Salesforce certification
  • ZoomInfo marketing certification
  • ZoomInfo SalesOS proficiency
  • Communication and presentation skills
  • Team leadership
  • Analytical problem-solving

Certification

  • Salesforce Certified Administrator
  • ZoomInfo Certification in Marketing
  • ZoomInfo SalesOS

Timeline

Salesforce CRM & GTM Systems Manager

ReliaQuest
02.2023 - Current

Salesforce CRM & CPQ Manager

Mad Mobile
08.2022 - 02.2023

Salesforce Operations & Enablement Manager

Vetted Security Solutions
10.2019 - 08.2022

Bachelor of Arts - Strategic Communications

Ohio State University

Similar Profiles

CREATE PROFILE