MOLLY FARASH
St. Petersburg
Summary
Certified Salesforce administrator with 5+ years of experience driving CRM strategy, CPQ implementation, and GTM systems optimization. Known for quantifiable impact, cross-functional leadership, and enabling scalable revenue operations. Specializing in automation, forecasting accuracy, and stakeholder alignment.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Salesforce CRM & GTM Systems Manager
ReliaQuest
Tampa
02.2023 - Current
- Directed Salesforce roadmap and GTM tech stack; improved platform adoption by 40% across sales and marketing.
- Mentored junior admins and led internal training sessions on dashboards, flows, and automation.
- Reduced rep ramp time by 25% through CRM onboarding program and streamlined workflows.
- Built executive dashboards used in QBRs and forecasts, raising forecast accuracy to 94%.
Salesforce CRM & CPQ Manager
Mad Mobile
Tampa
08.2022 - 02.2023
- Launched CPQ system end-to-end; decreased quoting errors and shortened quote cycles by 30%.
- Created documentation and trained account teams, improving product knowledge and quote speed.
- Engineered lead segmentation workflows that enhanced campaign ROI and targeting precision.
Salesforce Operations & Enablement Manager
Vetted Security Solutions
St. Petersburg
10.2019 - 08.2022
- Managed CRM processes and compliance for municipal, state, and federal government contracts.
- Wrote technical documentation and proposals, securing $1M+ in awarded public-sector contracts.
- Oversaw project delivery alignment across sales, engineering, and procurement stakeholders.
Education
Bachelor of Arts - Media Communications
The Ohio State University
01.2019
Skills
- Salesforce Administration
- CPQ Implementation
- Data Management
- Marketing Automation (Marketo, HubSpot)
- Process Automation
- Revenue Forecasting & Dashboards
- Stakeholder Communication
- Project Management & Enablement
- Documentation & Training
- Lead Routing & Segmentation
Websites
Certification
- Salesforce Certified Administrator, Completed
- Advanced Administrator, In Progress
Tools And Technology
- Salesforce (Admin, CPQ, Reports & Dashboards, Flows, Lightning Experience)
- HubSpot
- Marketo
- ZoomInfo
- 6sense
- SalesLoft
- Jira
- Excel (Advanced)
- JiffleNow
- Canva
Project Highlights
- CPQ Launch (Mad Mobile), Reduced quote-to-close cycle by 30% with automation and price logic.
- Forecast Accuracy (ReliaQuest), Boosted revenue forecast accuracy to 94% through custom dashboards.
- RFP Wins (Vetted Security), Led RFP execution team; secured $1M+ in municipal contracts.
Timeline
Salesforce CRM & GTM Systems Manager
ReliaQuest
02.2023 - Current
Salesforce CRM & CPQ Manager
Mad Mobile
08.2022 - 02.2023
Salesforce Operations & Enablement Manager
Vetted Security Solutions
10.2019 - 08.2022
Bachelor of Arts - Media Communications
The Ohio State University