Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Technology And Tools
Timeline
Generic
Open To Work

Mark Handy

Salesforce Professional
Denison,TX

Work Preference

Job Search Status

Open to work
Desired start date: Immediately

Desired Job Title

Platform ManagerSalesforce AdministratorSalesforce ConsultantSalesforce Delivery Manager

Work Type

Full TimeContract Work

Location Preference

RemoteHybrid
Location: Plano, TXFrisco, TXMcKinney, TX
Open to relocation: No

Salary Range

$120000/yr - $160000/yr

Summary

Salesforce and MarTech leader with 15+ years of experience managing enterprise applications across their full lifecycle, from hands-on implementation through optimization, governance, and support. Proven success leading global teams while remaining actively involved in solution design, configuration, and problem solving to improve application performance and align system capabilities with strategic business goals. Combines enterprise technology expertise with strong analytical and leadership skills to deliver secure, scalable, and high-performing business systems. Recognized for bridging technical and business domains to drive digital transformation and operational efficiency.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Salesforce B2B Commerce Platform Manager

Freeman Company
Dallas, Texas
02.2024 - 09.2025
  • Owned Salesforce B2B Commerce operations and roadmap execution, successfully transitioning delivery from a systems integrator to a fully in-house model.
  • Built and led a global team of 15 developers and QA engineers, increasing sprint velocity by 25% while maintaining platform stability and delivery quality.
  • Drove execution across a 500+ item backlog, prioritizing features, fixes, and enhancements based on revenue impact and commercial value.
  • Delivered executive-level reporting that improved visibility into timelines, risks, and revenue-critical initiatives, enabling faster and better-informed decisions.
  • Streamlined testing, approval, and release processes, significantly reducing time-to-market for high-priority initiatives.
  • Established documentation and governance standards that improved scalability, accelerated onboarding, and strengthened long-term operational resilience.

Principal Salesforce & Marketing Technology Lead

Freeman Company
Dallas, Texas
08.2019 - 02.2024
  • Led Salesforce Lightning migration testing with 30 pilot users across five business units, resulting in full user adoption within 60 days of the broader rollout.
  • Implemented a Salesforce deduplication framework that virtually eliminated duplicate leads and contacts, improving data quality and sales team efficiency.
  • Drove the evaluation and integration of MarTech tools to ensure compliance, scalability, and more reliable data flow across platforms.
  • Designed and launched a secure internal email automation solution using Power Automate, eliminating a third-party vendor and delivering approximately $35K in annual cost savings while improving compliance.
  • Delivered a new intranet and enhanced website experiences as part of a corporate rebrand, reaching over 8,000 employees globally and increasing internal campaign engagement by 50%.

Senior Salesforce Technical Strategist

CA Technologies
Plano, Texas
04.2017 - 06.2019
  • Led Digital Sales and Partner technical teams through end-to-end Salesforce delivery, aligning business needs to native platform capabilities and cutting custom development by 50%.
  • Established a cross-functional solution review process across admins, developers, and technical leads, reducing design defects by 25% and accelerating development cycles by 40%.
  • Improved global contact hub data quality by reducing duplicate records by 30%, strengthening cross-system reporting and data integrity.
  • Piloted new Salesforce features and emerging technologies to automate manual sales processes, saving global Sales Cloud users roughly five hours per week.

Principal Salesforce & Marketing Systems Analyst

CA Technologies
Plano, Texas
11.2012 - 04.2017
  • Implemented a managed Salesforce solution supporting multi-channel sales plays, reducing deal execution time by 15% and driving adoption across 40+ Digital Sales reps.
  • Led Salesforce data migrations for two acquisitions, maintaining 100% pipeline continuity with zero downtime to sales operations.
  • Automated Marketo-Salesforce synchronization for 4M+ records, dramatically reducing processing time and enabling faster, more accurate campaign execution.
  • Established system governance and documentation standards that improved platform scalability and reduced long-term operational risk.

Global Marketing Operations Strategist

CA Technologies
Plano, Texas
02.2009 - 11.2012
  • Deployed enterprise marketing automation (Aprimo) across global teams, supporting thousands of demand-generation campaigns annually and setting the foundation for Salesforce-marketing integration.
  • Increased campaign throughput by 50% and response rates by 20% by creating a Global Campaign Council to align execution across regions and business units.
  • Implemented a resource management solution that doubled marketing manager productivity in budget and spend tracking, cutting planning cycles by 25%.
  • Reduced customer opt-out rates by 30% through improved data governance, segmentation, and more targeted communication strategies.

Senior Marketing Specialist

CA Technologies
Framingham, MA
08.2005 - 02.2009
  • Rolled out a global multi-channel campaign platform to 150+ marketers, standardizing execution across email, direct mail, and compliance-driven communications.
  • Established enterprise data quality practices that reduced undeliverable emails by 15% and improved campaign ROI tracking across regions.

Education

High School Diploma -

Worcester Technical High School
Worcester

Skills

  • Salesforce architecture and configuration
  • Platform governance and release management
  • Stakeholder engagement and partnership
  • Team leadership and delivery management
  • Data management and compliance
  • Integration and ecosystem management
  • Strategic planning and improvement
  • Marketing technology leadership
  • Salesforce administration
  • Data integration
  • Platform optimization

Certification

  • Salesforce Certified Administrator
  • Salesforce Certified Platform App Builder

Technology And Tools

  • Salesforce Sales Cloud
  • Salesforce B2B Commerce
  • CRM Optimization
  • Data & Systems Analysis
  • AppExchange Solutions
  • Stakeholder Collaboration
  • Integrations (Marketo, Copado, LeanData)
  • Project & Program Management
  • Change Management
  • Marketing Automation
  • Process Automation
  • Marketing Operations

Timeline

Salesforce B2B Commerce Platform Manager

Freeman Company
02.2024 - 09.2025

Principal Salesforce & Marketing Technology Lead

Freeman Company
08.2019 - 02.2024

Senior Salesforce Technical Strategist

CA Technologies
04.2017 - 06.2019

Principal Salesforce & Marketing Systems Analyst

CA Technologies
11.2012 - 04.2017

Global Marketing Operations Strategist

CA Technologies
02.2009 - 11.2012

Senior Marketing Specialist

CA Technologies
08.2005 - 02.2009

High School Diploma -

Worcester Technical High School

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