Summary
Overview
Work History
Education
Skills
Complementary Formation
Languages
Websites
Timeline
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Eduardo Lopez

Eduardo Lopez

Lake Orion,MI

Summary

Strategic Sales Engineer with 8+ years in automation and key account development for the automotive industry. Proven success driving capital projects, growing OEM and Tier 1 relationships, and executing account-specific strategies. Skilled in cross-functional collaboration, CRM pipeline management, and delivering high-impact solutions that expand market presence and customer value.

Overview

15
15
years of professional experience

Work History

Sales Engineer

Balluff Inc
East Michigan, USA
02.2024 - Current
  • Spearhead business development efforts across the East Michigan region, focusing on automotive OEMs, Tier 1 suppliers, and integrators.
  • Identify and engage key decision-makers to develop strategic customer relationships and long-term business opportunities.
  • Drive capital project development and close high-value opportunities, ensuring accurate tracking within the sales opportunity funnel (CRM).
  • Lead cross-functional collaboration with Marketing and Business Development to deploy customer-focused campaigns and automation solutions.
  • Create and execute strategic commercial agreements to ensure competitiveness, margin protection, and customer satisfaction.
  • Develop account-specific playbooks and planning strategies to increase Balluff’s footprint in critical plants and integrators.
  • Represent Balluff at regional industry events, tradeshows, and customer workshops, contributing to brand positioning and market insight sharing.
  • Support internal teams with deep industry knowledge and customer intelligence to align efforts toward shared account objectives.

Regional Sales Engineer

Balluff de México
Queretaro, Mexico
01.2022 - 02.2024
  • Managed a diverse automotive client portfolio, delivering technical and commercial automation solutions tailored to OEMs, Tier 1, and machine builders.
  • Developed growth strategies for strategic accounts by identifying high-impact projects and crafting plant-specific engagement plans.
  • Provided technical support and project implementation for advanced technologies (IO-Link, RFID, Vision Systems), enhancing customer adoption.
  • Coordinated with global stakeholders and internal teams to align regional efforts with broader account initiatives.
  • Led multiple workshops, trainings, and tradeshows to educate customers, strengthen relationships, and support sales enablement activities.
  • Drove CRM discipline for pipeline transparency, proposal management, and customer engagement tracking.
  • Contributed to specification standardization and product integration across large customer accounts, positioning Balluff as a preferred automation partner.

Product and Application Specialist

Balluff Mexico
Queretaro, Mexico
12.2017 - 12.2021
  • Strategic Sales Activities to ensure annual turnover. (Up to 600KUSD).
  • Identify and develop new potential customers.
  • Documentation of activities, proposals and follow up in CRM.
  • Development of commercial agreements to ensure competitiveness and increase sales opportunities.
  • Development of new projects and business opportunities (MRO, Automation Integral solutions, Product applications).
  • Consignment management.
  • Marketing strategic activities (Webinars, Trade shows, Symposiums, Workshops, etc.)

Customer Service Specialist

Santander servicios corporativos
Queretaro, Mexico
01.2010 - 12.2016

Education

Bachelor of Science - Mechatronics

Instituto Tecnológico De Querétaro
Queretaro
06-2017

Master of Arts - Christian Studies

Dallas Theological Seminary
Dallas, TX

Skills

  • Strategic Account Management
  • Customer-Centric Selling
  • Sales Funnel & CRM Management
  • Industrial Automation Knowledge
  • Cross-functional Collaboration
  • Negotiation & Commercial Strategy
  • Communication & Presentation

Complementary Formation

  • BASES (Sales course)
  • Project management
  • PLC training (Siemens and Allen Bradley programming)
  • Self management
  • Emotional intelligence
  • Advance technologies programming (RFID, IO-Link devices, RFID, Vision Systems)

Languages

English
Full Professional
Spanish
Native/ Bilingual

Timeline

Sales Engineer

Balluff Inc
02.2024 - Current

Regional Sales Engineer

Balluff de México
01.2022 - 02.2024

Product and Application Specialist

Balluff Mexico
12.2017 - 12.2021

Customer Service Specialist

Santander servicios corporativos
01.2010 - 12.2016

Bachelor of Science - Mechatronics

Instituto Tecnológico De Querétaro

Master of Arts - Christian Studies

Dallas Theological Seminary

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