Lamine Diallo Jr.
Newark
Summary
Results-driven e-commerce and merchandising leader with 10+ years of experience spanning corporate retail and brick-and-mortar environments, currently serving as Manager of E-Commerce at FullBeauty Brands (Brylane Home). Proven track record of driving revenue growth through data-driven digital strategy, site merchandising optimization, cross-functional leadership, and performance analytics. Experienced in translating complex sales and marketing data into actionable insights for executive stakeholders, while strengthening brand presence, improving conversion, and maximizing customer engagement. Holds a Master of Science in Financial Management with a concentration in International Finance and combines strong business acumen with deep expertise in digital commerce, merchandising strategy, and operational execution.
Overview
19
19
years of professional experience
Work History
Manager, E-Commerce – Brylane Home
FullBeauty Brands
New York, NY
07.2021 - Current
- Lead end-to-end e-commerce operations, overseeing site experience, digital merchandising, visual assets, and promotional planning.
- Develop and execute strategies to drive site traffic and conversion through paid, owned, and earned marketing channels.
- Analyze weekly performance metrics and KPIs, translating insights into actionable growth initiatives and executive-ready recaps.
- Partner cross-functionally with marketing, creative, analytics, and operations teams to strengthen brand presence and market penetration.
Assistant Buyer – Millennial Dresses (Big Ticket)
Macy’s
New York, NY
06.2021 - 07.2021
- Conducted market and competitive analysis to identify emerging trends, pricing strategies, and new vendor opportunities.
- Monitored inventory levels and sales performance to forecast demand and support optimal buying decisions.
- Supported assortment planning by evaluating product mix, pricing, quality, and customer demand.
Digital Merchandise Assistant – Big-Ticket Furniture (Upholstery)
Macy’s
New York, NY
10.2016 - 06.2021
- Contributed to a 42.7% Q3 2018 sales increase in the Mattresses department and a 44.2% increase across the Big-Ticket division.
- Optimized site merchandising, including navigation, imagery, copy, and promotional placement to enhance the customer journey.
- Coordinated and executed marketing campaigns across digital and print channels, including Macy’s Home Book and Goodful.
- Improved SEO performance through strategic product attribution and content optimization.
Showroom Assistant Intern
VF Concepts LLC
New York, NY
03.2016 - 05.2016
- Coordinated sample trafficking and logistics by collaborating with buyers, distribution centers, and shipping partners.
- Maintained buyer databases and supported relationship management through deal negotiations and product presentations.
- Assisted with purchase order management, liquidity reporting, and operational compliance.
- Prepared sales budgets, performance reports, and expense tracking spreadsheets to support business operations.
Stock Associate
J.Crew
New York, NY
11.2013 - 04.2016
- Managed and reconciled inventory for a $10M+ product portfolio, ensuring accuracy and availability.
- Supported replenishment planning by identifying reorder needs based on sales trends.
- Maintained organized stockroom operations to improve efficiency and fulfillment speed.
- Delivered strong product knowledge to support sales teams and enhance customer experience.
Showroom Assistant Intern
Wooden-Ships
New York, NY
07.2014 - 09.2014
- Identified and developed prospective customer leads through trade shows, directories, and industry networking.
- Conducted competitive research to support market positioning and reduce share loss.
- Processed invoices and purchase orders, ensuring accuracy and timely payment.
Merchandiser
Urban Outfitters
New York, NY
09.2012 - 08.2013
- Executed visual merchandising standards, pricing strategies, and in-store signage to support sales objectives.
- Analyzed best- and worst-seller performance reports to refine assortment strategies.
- Drove revenue growth through data-informed merchandising decisions.
Cash Lead
H&M
New York, NY
11.2006 - 07.2012
- Processed high-volume cash and credit transactions while ensuring pricing accuracy.
- Executed in-store promotional events to increase customer traffic and sales.
- Trained, coached, and evaluated new hires to maintain operational and service standards.
Education
Master of Science - Financial Management with concentration in International Finance
Boston University
Boston, MA12-2020
Bachelor of Business Administration - Fashion Merchandising and Management
Berkeley College
New York, NY05-2016
Associate of Applied Science - Fashion Merchandising and Marketing
The Art Institute of New York City
New York, NY09-2014
Skills
- Analytics & Platforms: Adobe Analytics, Adobe Target, Salesforce Commerce Cloud (SFCC), Meta Ads Manager, Tableau, SQL, Google Sheets, JIRA
- Business Tools: Microsoft Excel, Word, PowerPoint, Outlook
Timeline
Manager, E-Commerce – Brylane Home
FullBeauty Brands
07.2021 - Current
Assistant Buyer – Millennial Dresses (Big Ticket)
Macy’s
06.2021 - 07.2021
Digital Merchandise Assistant – Big-Ticket Furniture (Upholstery)
Macy’s
10.2016 - 06.2021
Showroom Assistant Intern
VF Concepts LLC
03.2016 - 05.2016
Showroom Assistant Intern
Wooden-Ships
07.2014 - 09.2014
Stock Associate
J.Crew
11.2013 - 04.2016
Merchandiser
Urban Outfitters
09.2012 - 08.2013
Cash Lead
H&M
11.2006 - 07.2012
Master of Science - Financial Management with concentration in International Finance
Boston University
Bachelor of Business Administration - Fashion Merchandising and Management
Berkeley College
Associate of Applied Science - Fashion Merchandising and Marketing
The Art Institute of New York City