LANCE FANNING
Neptune City,NJ
Summary
Senior Police Officer with 27 years of experience educating law enforcement and criminal justice students. Successful at teaching students using impactful lessons, instruction, and guidance. Integrated lessons on the latest industry advancements and technology.
Knowledgeable Commercial Sales with a solid background in commercial sales management. Successfully led teams to achieve sales targets while developing strategic partnerships. Demonstrated expertise in market analysis and customer relationship management.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Commercial Sales Manager
GLOCK Inc.
Smyrna, GA
03.2024 - 05.2026
- Developed and executed strategic sales plans to enhance market penetration and revenue growth.
- Analyzed sales performance data to identify opportunities for improvement and drive decision-making.
- Cultivated relationships with key stakeholders to strengthen partnerships and expand distribution channels.
- Conducted training sessions for sales staff on product knowledge and effective selling techniques.
- Developed strong relationships with key clients, leading to long-term business growth and increased brand loyalty.
- Ensured client retention and increased repeat business by maintaining regular communication with existing customers to assess satisfaction levels and identify additional sales opportunities.
- Responded to customer feedback in professional and constructive way.
- Provided exceptional customer service throughout the entire sales process, ensuring client satisfaction from initial contact through post-sale follow-up efforts.
- Analyzed sales data and developing strategies and action plans.
- Organized and participated in trade shows and networking events to promote company products and services, generating valuable leads for potential business deals.
- Delivered engaging presentations to prospective clients, showcasing the value of our offerings and converting prospects into loyal customers.
- Collaborated with marketing department to create effective promotional materials for targeted clientele, resulting in increased brand awareness.
- Built relationships with customers and community to establish long-term business growth.
Range Master
Department of Criminal Justice
Sea Girt, NJ
01.2015 - 03.2024
- Conducted basic firearms classes at the Monmouth County Police Academy. Supervised other Officer from different agency while conducting range exercises.
- Supervised range operations to ensure safety compliance and effective training of personnel.
- Developed and implemented training programs for firearms handling and safety protocols.
- Evaluated shooting performance metrics to enhance training efficacy and participant skills.
- Evaluated trainee performance using standardized assessments, providing constructive feedback for improvement.
- Ensured proper storage of firearms and ammunition, maintaining a secure environment for all personnel.
- Organized events such as shooting competitions and demonstrations, attracting new clientele and promoting safe firearm usage within the community.
- Increased trainee proficiency with firearm handling through personalized coaching and instruction.
- Established a safe and welcoming environment for customers of all skill levels, promoting responsible firearm use and fostering a sense of community among range members.
- Collaborated with other Range Masters to share knowledge about industry trends and innovations in shooting sports facilities management.
- Enhanced firearms safety by implementing rigorous training programs and range procedures.
Firearms Instructor
Monmouth County Police Academy
Freehold, NJ
02.2002 - 03.2024
- Educated students using customized teaching methods and hands-on curriculum.
- Delivered group lectures and hands-on demonstrations to instruct students.
- Developed and deployed oral and written assessment strategies for optimal review of student abilities.
- Lectured full classrooms of recruits students on firearms subjects.
- Assessed student needs in context of qualifications, limitations, abilities and interests.
- Established and communicated clear objectives for lessons and projects.
- Prepared and administered tests and assessments to track and monitor academic performance.
- Coached students in using video and social media storytelling to improve visual intelligence of projects.
- Diversified presentations with skilled use of technology and audio-visual aids.
- Maintained student records as required by administrative policy.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Police Officer
City Of Long Branch
Long Branch, NJ
05.1996 - 03.2024
- Investigated criminal and traffic offenses.
- Apprehended suspects, prepared case reports and testified in courtroom hearings.
- Mediated domestic-related disturbances and protected victims from harm.
- Adhered to safety protocols and properly handled equipment, weapons and materials.
- Made arrests for violations of criminal laws and conducted background investigations.
- Served active warrants and subpoenas.
- Responded to calls related to DWI, felonies, misdemeanors, domestic abuse and animal rescue.
- Directed and controlled crowds at parades, funeral processions and sporting events.
- Searched vehicles, buildings, homes and property for evidence and stolen property.
- Communicated with subjects and witnesses to acquire and verify information relevant to roadway accident investigations.
- Provided training on gang-related issues, firearms, defensive driving and other related police topics to newly hired officers.
- Assessed crime scenes upon arrival and secured areas.
- Inspected squad vehicle and weapons daily and arranged for routine and special maintenance.
- Conducted field sobriety tests and used portable breathalyzers to perform tests.
- Fostered rapport with school personnel and students to build trust and cultivate communication.
- Gathered preliminary investigation information as first responder to crime scenes.
- Liaised with school counselors and administrators regarding juvenile offenders.
Retail Store Manager
Shore Shot Pistol Range
Lakewood, NJ
07.1993 - 03.2024
- Connected with customers daily to understand needs, provide assistance and collect feedback to optimize operations.
- Managed daily operations by completing purchasing, inventory control, merchandising and product distribution tasks.
- Organized new stock for floor placement.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
- Prepared and submitted nightly bank deposits.
- Mentored employees and instructed on management of complicated sales, complex issues and difficult customers.
- Created engaging merchandise presentations to motivate impulse purchases.
- Taught junior employees how to meet operational and sales goals with proactive strategies.
- Conducted job interviews, led employee performance evaluations and rewarded top performers to attract and retain quality personnel.
- Reviewed sales reports to enhance sales performance and improve inventory management accuracy.
- Managed special store projects to improve store-wide processes and operations.
- Verified merchandise pricing to achieve revenue and profitability goals, reduce shrink and forecast sales.
Education
Class A Police Officer Certification - Criminal Justice
New Jersey State Police Academy
Sea Girt, NJ04-2000
Class II Police Officer Certification - Criminal Justice
Monmouth County Police Academy
Freehold, NJ05-1997
Class I Police Officer Certification - Criminal Justice
Monmouth County Police Academy
Freehold, NJ04-1996
Associate of Science - Criminal Justice
Ocean County College
Toms River, NJ05-1995
Skills
- Decision-making
- Friendly, positive attitude
- Organizational skills
- Conflict resolution
- Organization
- Maintenance & Repair
- Critical thinking
- Teambuilding
- Reliable and trustworthy
- Leadership
- Customer service
- Written and verbal communication
- Training and mentoring
- Sales skills
- Sales presentations
- Route planning
- Public speaking
- Performance reviews
- Prioritization
- CRM proficiency
- Presentations
- Territory management
- Competitor analysis
- Networking
- Returns processing
- Marketing
- Sales forecasting
- Competitor research
- Effective customer communication
- Commercial sales practice
- Commercial sales experience
- Teamwork and collaboration
Certification
- Certified Glock Armor
- Certified armor on all Glock platforms
- Certified Sig Sauer Armor
- Certified armor on all Sig Sauer platforms.
- Certified Beretta Armor: Firearms
- Certified on Beretta 92/96 platforms.
- Certified Remington 870 Armor: Firearms
- Certified Remington 870 Pump Action Shotgun.
- Certified Benelli Armor: Firearms
- Certified Armor on the Benelli M-4 platform.
- Certified Colt M-4 Armor: Firearms
- Certified Armor on all AR-15 platforms.
Timeline
Commercial Sales Manager
GLOCK Inc.
03.2024 - 05.2026
Range Master
Department of Criminal Justice
01.2015 - 03.2024
Firearms Instructor
Monmouth County Police Academy
02.2002 - 03.2024
Police Officer
City Of Long Branch
05.1996 - 03.2024
Retail Store Manager
Shore Shot Pistol Range
07.1993 - 03.2024
Class II Police Officer Certification - Criminal Justice
Monmouth County Police Academy
Class I Police Officer Certification - Criminal Justice
Monmouth County Police Academy
Associate of Science - Criminal Justice
Ocean County College
Class A Police Officer Certification - Criminal Justice
New Jersey State Police Academy