Led the creation of short-form and testimonial video content that increased audience engagement and contributed to measurable results, including 25 purchases and 750 outreach invitations, while using analytics to inform campaign strategy
Overview
2
2
years of professional experience
Work History
Owner/Operator
Independent Dropshipping Business
12.2023 - Current
Sourced products from vendors and sold through multiple online platforms
Developed and executed social media marketing strategies to promote products
Achieved consistent profit margins by strategically pricing products and managing costs
Marketing Team Leader
Pocket Testament League
09.2025 - 05.2026
Led a marketing team in creating and editing short-form videos, testimonial content, and interviews to drive engagement and brand awareness
Designed promotional visuals and used data analytics to evaluate and improve campaign performance
Produced a single video that generated over 65,000 views, contributing to 25 purchases and approximately 750 invitations, while helping guide campaign decisions based on performance and inventory constraints
Marketing Intern
EMI Imaging
11.2024 - 05.2025
Designed marketing materials including flyers and brochures to support brand promotion
Contributed to website development by assisting with color scheme selection and visual branding
Created logos and visual assets to strengthen company identity
Pro Fulfillment
Lowes
06.2024 - 08.2024
Processed and fulfilled online and in-store customer orders with efficiency and accuracy
Delivered completed orders to customers, ensuring a high level of customer satisfaction
Collaborated with team members to maintain smooth store operations
Education
BS - Digital Marketing
Liberty University
Lynchburg, VA
05-2027
Skills
Develop creative marketing strategies and campaigns to enhance brand awareness
Strong communication skills for translating complex ideas into effective messaging
Confident in presenting marketing concepts, strategies, and results to diverse audiences
Proven ability to drive sales through persuasive communication and a positive, customer-focused approach
COMMUNITY SERVICE
Faith Assembly of God, Media Volunteer, Chestnut Ridge, NY, 2021-01, Present, Accumulated 300+ hours of volunteer service supporting media production, Operate cameras for live broadcasts and recorded services, Manage YouTube livestreams to ensure high-quality streaming performance, Utilize ProPresenter to coordinate visuals and presentation elements during services