LANE STRAUSS
Senior Vice President, Creative Director
Cleveland,OH
Summary
I’m a writer and creative leader with more than three decades of experience shaping brand voice, messaging systems and award-winning work across consumer, B2B and complex, regulated categories. As SVP and Creative Director at Falls & Co., I serve as senior creative counsel to new and long-standing clients while leading teams responsible for clear, compelling storytelling across channels, markets and audiences. At the core of my work is a simple belief: ideas matter. Strong creative only works when it’s built on clear standards and real respect for the integrity of a brand.
Overview
35
35
years of professional experience
Work History
Vice President, Creative Director
Falls & Co. / Wyse Advertising
01.1995 - Current
- I lead creative across national and global accounts spanning industrial manufacturing, consumer products, energy and healthcare. I remain hands-on in concept development, writing and production while guiding teams responsible for brand voice, campaign platforms and executional excellence.
Senior Writer
Griswold Advertising
01.1991 - 01.1995
Education
Bachelor of Science - Business
Univerity of Buffalo
Buffalo, NYSkills
Creative writing across all platforms
Branding
Decision-making
Team leadership
Complex Problem-solving
Client relationship building
CREATIVE STANDARDS AND RECOGNITION
Over the years, I’ve been fortunate to receive dozens of national and regional creative awards, including multiple Best in Shows and gold and silver honors at the local, regional and national levels. I was inducted into the AAF Hall of Fame in 2019. Bribery can go a long way in this business. , I care about awards because they’re a signal that the work was done with real thought and real craft. Not because we were trying to win something, but because we refused to lower the bar.
STRATEGIC CREATIVE LEADERSHIP
- I lead creative vision and execution across integrated brand and campaign engagements
- I translate complex business and product stories into clear, human narratives that resonate across channels
- I build and mentor creative teams grounded in craft, accountability and strong judgment
- I champion award-level creative standards while creating systems that allow great work to happen consistently, not occasionally
CLIENT STEWARDSHIP AND COLLABORATION
I’ve served as the senior creative lead on dozens agency-of-record relationships including Parker Hannifin, Marathon Petroleum, Meineke Care Car Centers, PURELL, Sherwin-Williams and American Greetings
ADDITIONAL WRITING
I’ve been a contributing writer for ESPN The Magazine, Athlon Sports, Ralph Lauren Magazine, Mental Floss and Cleveland Magazine. I’m also the author of two self-published books and a completed novel currently seeking representation.
Timeline
Vice President, Creative Director
Falls & Co. / Wyse Advertising
01.1995 - Current
Senior Writer
Griswold Advertising
01.1991 - 01.1995
Bachelor of Science - Business
Univerity of Buffalo