LARA DITTOE
Edmonds,WA
Summary
Regional sales professional, with over twenty-five years of work experience, who thrives on driving growth and fostering strong client relationships. Proven remote track record in sales strategy, territory management, and revenue generation. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, communication, and negotiation abilities essential for this role.
Overview
28
28
years of professional experience
Work History
Regional Sales Manager - Western USA
Dex Clothing Limited
01.2022 - 01.2024
- Managed a fifteen-state territory representing three women's contemporary apparel lines; Dex, Black Tape and Dex Plus.
- Expanded market share within the region by identifying account and apparel line growth opportunities with key accounts resulting in a 18% YoY growth average.
- Developed strategies with the production calendar to service the 330 USA accounts before our competition.
- Developed a successful sales team through shared appointment calendars, collaborative forecasting and goal setting.
Territory Sales Representative - Western USA
Dex Clothing Limited
10.2017 - 01.2022
- Managed a twelve-state territory representing three women's contemporary apparel lines; Dex, Black Tape and Dex Plus.
- Within first year, grew account base from 4 to over 70 accounts through effective territory strategy and account management.
- Developed strategic relationships with key accounts to drive 22% sales growth through core product bookings and replenishment.
Senior Buyer - Womens
Zulily
02.2016 - 10.2017
- Joined Women's Department to address Plus Division performance which resulted in 42% YoY growth by managing QVC accounts' apparel and jewelry events.
- Drove positive sales results with Marketing Acquisition and Engagement Divisions. Initiated marketing ideas for Google Display and Facebook ads, featuring maternity and Women's Plus products.
- Built MDP (Merchandising Development Program) with select committee and led thirteen other Senior Buyers on creating a "Buyers' Best Practices" training deck.
Senior Buyer - Kids
Zulily
04.2012 - 01.2016
- Managed key account relationships for Zulily's biggest growth opportunities in Apparel and Accessories. For Hanna Andersson, we purchased over 90,000 units of private label in one year.
- Drove Marketing through Social and Studio collaborations to enhance brand visibility and sales. For Life is Good, we had 1 million in sales events which lasted for a total of 3 days.
- Built my account base from 2 accounts to over 60 within one year.
Owner/Merchandising Consultant
SportsWise
09.2007 - 04.2012
- Developed competitive brand direction for sports and outdoor brands, including launching catalogs and building product lines.
- Collaborated with key accounts such as Prana, Evo and Atayne to drive sales and brand visibility.
Global Women's Product Line Manager
Brooks Running
05.2004 - 09.2007
- Managed women's apparel line business at Brooks Running, overseeing creative direction and market positioning.
- Developed business strategy and budget for year-over-year growth, collaborating with Sales and Marketing teams.
- Partnered with Sales and Marketing for web promotions, wholesale programs, and catalog category representation.
Buyer and Private Label Product Line Manager
Athleta
12.1998 - 10.2002
- Pioneered the creation and management of Athleta's private label and exclusive styles across various categories, emphasizing inclusivity with extended sizing options. Athleta private brands had produced $54 million in cumulative sales within 4 years of business.
- Oversaw the creative team in conveying the brand through athlete models, photography, and marketing materials.
- Merchandising spokesperson for Athleta, ensuring brand consistency and customer engagement.
Office Manager and Sales Representative
Cascade Associates
10.1995 - 01.1997
- Managed orders for 120 accounts, generating $1.4 million in sales, representing premium cycling and outdoor lines in the Pacific Northwest.
- Provided feedback on vendor line reviews to capture growth opportunities in the women's market.
- Consulted on strategies to enhance sales and customer engagement for Cascade Associates.
Education
Bachelor of Arts - Psychology
University of Washington
Seattle, WA06.1992
Skills
- Business development
- Account management
- Sales presentations
- Sales initiatives and techniques
- Negotiation and persuasion
- Strategic planning
- Business development and planning
- Merchandising management
Timeline
Regional Sales Manager - Western USA
Dex Clothing Limited
01.2022 - 01.2024
Territory Sales Representative - Western USA
Dex Clothing Limited
10.2017 - 01.2022
Senior Buyer - Womens
Zulily
02.2016 - 10.2017
Senior Buyer - Kids
Zulily
04.2012 - 01.2016
Owner/Merchandising Consultant
SportsWise
09.2007 - 04.2012
Global Women's Product Line Manager
Brooks Running
05.2004 - 09.2007
Buyer and Private Label Product Line Manager
Athleta
12.1998 - 10.2002
Office Manager and Sales Representative
Cascade Associates
10.1995 - 01.1997
Bachelor of Arts - Psychology
University of Washington
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