Larenz Hudson
Encompass Health Rehabilitation Hospital
FORTLAUDERDALE,FL
3
years of professional experience
Strategic healthcare marketing professional with 14 years of experience in business development and relationship management. Expertise in cultivating partnerships with physicians, hospitals, and community organizations to enhance patient growth and access to care. Skilled in consultative selling and territory management, driving admissions and supporting organizational objectives through effective outreach and care coordination.
Work History
Nursing Unit Coordinator
6 Months- Managed scheduling for nursing staff, optimizing coverage to enhance patient care delivery.
- Coordinated patient admissions and discharges, ensuring smooth transitions and adherence to protocols.
- Streamlined communication between healthcare teams, facilitating timely updates on patient progress.
- Assisted in implementing electronic health record systems, improving data accuracy and accessibility.
Marketing Liaison
2 Years 3 Months- Consistently exceeded referral and admission goals through strategic territory management, relationship development, and consultative selling techniques.
- Developed and maintained strong referral relationships with physicians, case managers, discharge planners, social workers, and healthcare providers to increase patient admissions and market share.
- Conducted daily hospital visits to evaluate potential patient referrals and facilitate timely admissions, ensuring seamless transitions of care.
- Analyzed referral trends and market opportunities to develop strategic business initiatives that addressed competitor activity.
- Analyzed referral trends, market opportunities, and competitor activity to develop strategic business development initiatives.
- Maintained communication with referral partners through clinical updates and educational presentations, enhancing customer service.
- Maintained regular communication with referral partners by providing clinical updates, educational presentations, and exceptional customer service.
- Utilized CRM and reporting tools to track referral activity, monitor performance metrics, and identify opportunities for growth.
- Served as a trusted resource for patients, families, and healthcare professionals by facilitating education on rehabilitation services and coordinating the admission process.
- consistently exceeded referral and admission goals through strategic territory management, relationship development, and consultative selling techniques.
Education
Bachelor of Science - Marketing
Skills
Patient intake coordination
Patient care coordination
Referring patients
Internal communications
Patient education
Documentation management
Marketing analytics
CRM integration
Salesforce CRM
Strategic planning
Analytical thinking
Timeline
Marketing Liaison
Encompass Health Rehabilitation Hospital
05.2024 - CurrentRead More
Nursing Unit Coordinator
Encompass Health Rehabilitation Hospital
11.2023 - 05.2024Read More
Western Governors University
Bachelor of Science from Marketing
Read More