LARISSA MOCERI COATES
Gig Harbor,WA
Summary
Senior leader in aesthetic medical devices with progressive experience at Sofwave, Allergan Aesthetics, Solta Medical, and Straumann. Proven ability to rapidly design and deploy national strategies, provider education programs, sales enablement frameworks, and practice development initiatives that drive capital sales and recurring revenue. Multiple Presidents Club winner recognized for turning around territories, exceeding targets, and building scalable systems in both mature and high-growth companies.
Overview
24
24
years of professional experience
Work History
Director of Strategic Programs
Sofwave
09.2025 - 12.2025
- In under 60 days, designed and implemented the company’s first comprehensive provider education and practice success curriculum, including four-hour prospect conversion summits featuring live demos, CEO keynotes, market trend presentations, and ROI modeling for Sofwave and Pure Impact technologies
- Created an end-to-end sales enablement framework including ASM/PDM collaboration strategy, post-sale handoff process, 90-day practice launch plans, and consumables utilization (pulse quota) initiatives
- Developed marketing campaigns, patient acquisition playbooks, and Black Friday promotional strategy for the PEAK practice management app launch
- Authored all presentation decks, training scripts, competitive analyses, and event agendas that are now being rolled out nationally by the sales organization
Senior Practice Development Manager & Field Sales Trainer
Allergan Aesthetics
06.2019 - 09.2025
- Led provider education and field training for the Body Contouring portfolio across WA, OR, and ID
- Developed and launched national CoolSculpting pricing strategy, presenting insights at leadership events
- Founded the Strategic Account Task Force to integrate field, strategic, and national account teams
- Collaborated on workshops and initiatives that drove significant pull-through impact
- Recognized as 2024 Regional MVP and selected for the Future Managers Program
- Mentored new hires and inside sales representatives during onboarding and workshops
- Served on the Resonic Advisory Board contributing to national product strategy
Senior Clinical Account Specialist & Field Sales Trainer
Solta Medical
09.2016 - 07.2019
- Revitalized underperforming eight-state territory; achieved $1M+ revenue per key account
- Led onboarding, field training, and mentorship for Western U.S. sales reps
- Presented clinical education and marketing strategies to drive capital equipment adoption
- Three-time Presidents Club winner
Senior Surgical Territory Manager
Straumann Dental
01.2014 - 07.2016
- Developed and executed business strategies for surgical specialists to drive implant placements
- Converted eight competitor accounts and launched seven study clubs to increase case volume
Medical Sales Consultant
Obagi Medical
03.2012 - 05.2013
- Grew territory 38% and added $380K in annual revenue by opening 21 new accounts
- Trained physicians and staff on skincare protocols and marketing initiatives
- Presidents Club winner
Senior Regional Sales Manager
Wright Medical Technology
11.2008 - 03.2012
- Increased revenue from $10K to $90K within four months in a new territory
- Led a sales team of seven across Washington and Oregon
- Provided intraoperative training and product education to surgeons
Director of Prospect Research
American Cancer Society
11.2001 - 02.2005
- Promoted through three roles for leadership and fundraising success
- Led regional donor engagement, event marketing, and sponsorship development
- Planned and executed high-profile events including the Broadmoor Country Club golf tournament
Education
Master of Science - Management and Leadership
Western Governors University
Bachelor of Arts - General Studies and Communications
Western Washington University
Skills
- Provider education and training
- Sales enablement strategies
- Practice success initiatives
- National pricing strategies
- Cross-functional leadership
- Communication enhancement techniques
- KOL engagement and management
- Program implementation
- Territory turnaround strategies
- Revenue achievement
Timeline
Director of Strategic Programs
Sofwave
09.2025 - 12.2025
Senior Practice Development Manager & Field Sales Trainer
Allergan Aesthetics
06.2019 - 09.2025
Senior Clinical Account Specialist & Field Sales Trainer
Solta Medical
09.2016 - 07.2019
Senior Surgical Territory Manager
Straumann Dental
01.2014 - 07.2016
Medical Sales Consultant
Obagi Medical
03.2012 - 05.2013
Senior Regional Sales Manager
Wright Medical Technology
11.2008 - 03.2012
Director of Prospect Research
American Cancer Society
11.2001 - 02.2005
Master of Science - Management and Leadership
Western Governors University
Bachelor of Arts - General Studies and Communications
Western Washington University