Larissa Moceri Coates
Industry Leader, Aesthetics
Gig Harbor,WA
Summary
Strategic leader with 10+ years of experience in aesthetics and dermatology, specializing in enterprise partnerships, MSO engagement, and portfolio growth within high-volume clinical platforms. Proven track record of influencing C-suite stakeholders, developing scalable commercial strategies, and driving revenue through cross-functional execution. Known for translating clinical value into measurable business outcomes across dermatology, plastic surgery, and medical spa organizations.
Overview
24
24
years of professional experience
Work History
Director of Strategic Programs
SOFWAVE
09.2025 - 12.2025
- Designed and implemented enterprise-level practice growth frameworks to support multi-location aesthetic groups and high-volume accounts
Senior Practice Development Manager & Field Sales Trainer
ALLERGAN AESTHETICS
06.2019 - 09.2025
- Partnered with large dermatology groups and aesthetic practices to drive portfolio adoption across CoolSculpting and related technologies
- Developed and presented national pricing strategies and utilization models to leadership, influencing enterprise-level decisions
- Founded and led Strategic Account Task Force to align field execution with national account priorities
- Collaborated with Strategic Account Directors and regional leadership to drive contract pull-through and account performance
- Delivered business planning sessions and ROI modeling to practice owners and executive stakeholders to support capital investment decisions
- Designed and implemented practice growth strategies focused on utilization, retention, and cross-portfolio expansion
- Led provider engagement initiatives that increased adoption and strengthened long-term account relationships
- Recognized as 2024 Regional MVP and selected for the Allergan Future Managers Program
- Mentored new hires and sales representatives, supporting performance and development
Senior Clinical Account Specialist & Field Sales Trainer
SOLTA MEDICAL
09.2016 - 07.2019
- Managed and expanded key aesthetic accounts, driving capital equipment adoption and recurring revenue growth
- Delivered clinical and business education to support treatment integration and practice profitability
- Partnered with providers to increase utilization and patient demand through targeted growth strategies
- Supported regional sales performance through training, coaching, and account development
Senior Surgical Territory Manager
STRAUMANN DENTAL
01.2014 - 07.2016
- Developed and executed strategic growth plans for surgical accounts, driving implant adoption and case volume
- Converted competitive accounts and expanded market share through relationship development and clinical education
- Built and managed high-value provider relationships across a complex territory
Medical Sales Consultant
OBAGI MEDICAL
03.2012 - 05.2013
- Drove skincare portfolio adoption within dermatology and aesthetic practices
- Trained providers and staff on protocols, product integration, and patient engagement strategies
Senior Regional Sales Manager
WRIGHT MEDICAL TECHNOLOGY
11.2008 - 03.2012
- Led and developed a regional sales team across Washington and Oregon
- Established growth strategy, performance expectations, and accountability structure
- Turned around underperforming region and delivered consistent year-over-year growth
Specialty Sales Representative
ORTHO-MCNEIL PHARMACEUTICAL
02.2005 - 07.2007
- Achieved #1 national ranking through targeted account strategy and execution
- Developed high-impact speaker programs with OB/GYN and Urology practices
Director of Prospect Research
AMERICAN CANCER SOCIETY
11.2001 - 02.2005
- Led regional prospect strategy and cross-functional collaboration to drive fundraising performance
- Built tracking systems to improve pipeline visibility and outcomes
Education
Master of Science - Management & Leadership
Western Governors University
Bachelor of Arts - Communications
Western Washington University
Skills
- National & Strategic Accounts
- Enterprise Partnership Development
- C-Suite Engagement & Business Reviews
- Contract Strategy & Pricing Models
- Revenue Growth & Portfolio Expansion
- MSO & Multi-Location Account Strategy
- Financial Modeling & ROI Analysis
- Cross-Functional Leadership
- Field Alignment & Pull-Through Execution
- Practice Growth Strategy & Clinical Integration
Websites
Timeline
Director of Strategic Programs
SOFWAVE
09.2025 - 12.2025
Senior Practice Development Manager & Field Sales Trainer
ALLERGAN AESTHETICS
06.2019 - 09.2025
Senior Clinical Account Specialist & Field Sales Trainer
SOLTA MEDICAL
09.2016 - 07.2019
Senior Surgical Territory Manager
STRAUMANN DENTAL
01.2014 - 07.2016
Medical Sales Consultant
OBAGI MEDICAL
03.2012 - 05.2013
Senior Regional Sales Manager
WRIGHT MEDICAL TECHNOLOGY
11.2008 - 03.2012
Specialty Sales Representative
ORTHO-MCNEIL PHARMACEUTICAL
02.2005 - 07.2007
Director of Prospect Research
AMERICAN CANCER SOCIETY
11.2001 - 02.2005
Bachelor of Arts - Communications
Western Washington University
Master of Science - Management & Leadership
Western Governors University
KEY ACHIEVEMENTS
6x Presidents Club Winner, 2024 Regional MVP – Allergan Aesthetics, Proven track record of territory turnaround and revenue growth, Recognized for building scalable programs and high-performing teams