LARISSA MOCERI COATES
Gig Harbor,WA
Summary
Territory sales professional with 20+ years in medical aesthetics and skincare, Proven track record of new business development, portfolio growth, and account management within dermatology, plastic surgery, and aesthetic practices. Five-time President's Club winner and consistent top national performer, including a #1 national ranking in skincare sales.
Overview
14
14
years of professional experience
Work History
Practice Growth and Digital Innovation
1BRND
2025.01 - Current
- Developed IBRND to help aesthetic practices enhance brand presence, boost patient engagement, and drive business growth.
- Designed FOCUS, a practice growth platform in testing phase to enable practices to discover opportunities in patient acquisition, consultation conversion, retention, treatment utilization, provider productivity, and revenue growth.
Director of Strategic Programs
SOFWAVE
2025.09 - 2025.12
- Collaborated with executive and commercial leadership to design national initiatives that enhanced utilization, improved patient conversion, and increased long-term account value.
- Developed practice-level growth models and provider training programs to standardize consultative selling across field organization, driving consistent engagement and performance.
Senior Practice Development Manager & Field Sales Trainer
ALLERGAN AESTHETICS
2020.06 - 2025.09
- Drove new business development and portfolio growth across body contouring, injectables, and skincare, including retail skincare adoption and cross-sell within existing accounts.
- Delivered multi-product presentations to physicians and staff, identifying and closing new business opportunities, contributing to territory sales growth.
- Managed Washington and Alaska territory, cultivating relationships with dermatologists, plastic surgeons, aesthetic providers, administrators, and practice owners to enhance client engagement.
- Independently planned and managed territory routing, account records, sales reporting, and administrative tasks across a multi-state region.
- Consistently ranked Top 10% nationally; promoted to Senior in 2021. Regional MVP (2024), President's Club Winner, Future Managers Program (2023).
Senior Clinical Specialist, Capital Sales & Field Sales Trainer
SOLTA MEDICAL
2016.09 - 2019.07
- Sold and supported skincare and energy-based device portfolio to physician offices, managing full sales cycle from prospecting to implementation and account growth, resulting in increased market penetration.
- Developed ROI models and practice development plans, enabling customers to enhance utilization, increase patient demand, and improve profitability.
- Achieved 2x President's Club; ranked in Top 10% nationally; generated highest capital and consumable revenue growth in the nation.
Medical Sales Consultant
OBAGI MEDICAL
2012.03 - 2013.05
- Sold medical-grade skincare portfolio in physician offices, attaining #1 national sales ranking.
- Opened 21 new accounts, contributing $380K in annual revenue through business development.
Education
MS - Management & Leadership
Western Governors University
BA - Communications
Western Washington University
Skills
- Physician & Practice Relationship Management
- New Business Development
- Skincare Portfolio Growth
- Retail & Patient Lifetime Value Selling
- Competitive Conversion
- Multi-Product Presentations
- Territory Planning & Routing
- CRM & Territory Administration
Timeline
Director of Strategic Programs
SOFWAVE
2025.09 - 2025.12
Practice Growth and Digital Innovation
1BRND
2025.01 - Current
Senior Practice Development Manager & Field Sales Trainer
ALLERGAN AESTHETICS
2020.06 - 2025.09
Senior Clinical Specialist, Capital Sales & Field Sales Trainer
SOLTA MEDICAL
2016.09 - 2019.07
Medical Sales Consultant
OBAGI MEDICAL
2012.03 - 2013.05
BA - Communications
Western Washington University
MS - Management & Leadership
Western Governors University
ADDITIONAL EXPERIENCE
- Straumann Dental, Senior Surgical Territory Manager (01/2014 – 07/2016) — increased territory revenue by 38% and secured competitive accounts in a challenging surgical landscape.
- Wright Medical Technology, Senior Regional Sales Manager (11/2008 – 03/2012) — led and developed a team of 7 representatives across WA and OR.
- Ortho-McNeil Pharmaceutical, Specialty Sales Representative (02/2005 – 07/2007) — achieved #1 national sales ranking and received the Circle of Excellence Award (2006).
- American Cancer Society, Director of Prospect Research (11/2001 – 02/2005) — promoted from Grant Writer to Director; built and led a fundraising team supporting cancer research and community outreach.