Larry John Payette

Brand Ambassador

Brand Ambassador for many large tackle companies:

Daiwa, Okuma, Gamakatsu, Spro, Z Man, Bubba

Vast amount of experience working:

Consumer shows

In store pro events

Tournaments

Product Promotion:

Work directly with consumers and anglers of all ages during shows and special events.

Event Representation:

Represent top tackle brands at consumer shows, retail instore promotions, including large retails like Academy and Bass Pro Shops.

Engage with both consumers and other anglers.

Product testing:

Sought after for expertise on new and existing products for feedback to help improve products.

In Field Support:

Visit tackle stores from the largest to the smallest and work with and train store staff on new and existing products.

• Increased business from one owner-operated truck to 10 trucks and 13 employees through personal sales calls and effective marketing strategies.
• Managed service for 260 commercial accounts alongside retail accounts.
• Implemented targeted promotions to enhance visibility and drive client engagement.
• Delegated work to staff, setting priorities and goals.
• Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
• Resolved customer inquiries and complaints requiring management-level escalation.

• Casting tank demonstrations and product promotions at respective aisles for Rapala, Storm, Daiichi, Gambler- Bang, Castaway Rods, Daiwa, Lowrance, Navionics.

• For Frontier Marketing and New Millennium Marketing. Representing Daiwa, Triple Fish, Motorguide, Daiichi, X Point, Tru-Turn, and Plano.

• Barber Boats Skeeter/Yamaha, Castaway Rods, Daiwa, Action Optics, Lowrance and Navionics Electronic Charts.

• In-store promotions - Boat Demonstration Rides - Transferring boats.

• Club Seminar featuring all of my sponsors products.

• Casting tank demonstrations and product promotions in respective aisles for Rapala, Storm, Daiichi, Gambler- Bang, Castaway Rods, Leverage, Navionics.

• 8 hours - Product Training.

• Displayed boat and spoke to students about careers in fishing and preparation for a career in fishing.
• Asked and answered questions for students and gave away products donated by sponsors.

• Filming of Honey Hole TV Show.