LaShonda Johnson
Smyrna,SC
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
12
12
years of professional experience
Work History
Social Media Manager
FAR Mobile Phlebotomy Services, LLC
06.2016 - Current
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Social Media Coordinator
GlobalLogic
08.2013 - 06.2016
- Supported SEO initiatives to improve content, keywords, and branding.
- Tracked and analyzed social media and online marketing initiatives.
- Developed comprehensive resource management reports, data presentations and data analytics reports.
- Monitored return on investment of online and social media marketing efforts.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Archived critical interactions and posts so that all key information was documented for future reference.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Education
Associate Of Business Administration - Marketing Management And Research
Chattahoochee Technical College
Marietta, GASkills
- Investor Relations
- Audience Engagement
- Online Presence Monitoring
- Story Production
- Lead Generation
- Social Ad Campaigns
- Online Marketing and Advertising
- Business Development
- Social Media Management
Timeline
Social Media Manager
FAR Mobile Phlebotomy Services, LLC
06.2016 - Current
Social Media Coordinator
GlobalLogic
08.2013 - 06.2016
Associate Of Business Administration - Marketing Management And Research
Chattahoochee Technical College