LaTanya Nicholas
Summary
Marketing professional with focus on strategic media buying and campaign optimization. Adept at negotiating ad placements and enhancing campaign outcomes through data-driven decisions. Reliable team player who adapts to shifting market demands and consistently achieves measurable results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Customer Service Representative
MMC Group
Austin, TX
02.2024 - Current
- Handled 600–800 inbound calls monthly in a high-volume call center using Salesforce CRM.
- Provided customer support via phone, email, live chat, and social media platforms.
- Troubleshot customer issues and delivered effective, timely solutions.
- Maintained detailed customer records and collaborated with sales and technical teams to improve customer satisfaction.
Media Buyer Training
Media Buyer Academy
San Francisco, CA
06.2025 - 02.2026
- Planned, launched, and optimized paid advertising campaigns using Meta Ads Manager and Google Ads, focusing on audience targeting, budget control, and conversion performance.
- Implemented UTM tracking and analyzed campaign data in Google Analytics to measure traffic sources, ROI, and user behavior.
- Applied SEO best practices, including keyword research, ad copy alignment, and landing page optimization to improve quality scores and organic visibility.
- Managed full media buying workflows including creative testing, A/B testing, bid strategies, scaling winning campaigns, and performance reporting.
Collections Specialist
Worth Finance
Austin, TX
02.2023 - 09.2023
- Managed collections processes to reduce outstanding debt and improve cash flow.
- Analyzed customer accounts to identify payment patterns and develop tailored repayment plans.
- Communicated with clients to negotiate payment arrangements and resolve account discrepancies.
- Utilized CRM software to track collections activities and maintain accurate client records.
Solar Advisor
Sun Power Solar
Austin, TX
01.2022 - 02.2023
- Scheduled appointments for energy consultants through inbound and outbound sales calls.
- Delivered product education on solar panel systems and energy savings.
- Consistently achieved daily call targets of 150–200 calls using Salesforce CRM.
- Responded to customer inquiries via phone, text, and email.
Customer Service Representative
SP Plus Parking
Austin, TX
05.2021 - 01.2022
- Resolved customer inquiries via phone, email, and chat, ensuring timely and accurate responses.
- Processed orders and returns efficiently, maintaining high levels of customer satisfaction.
- Collaborated with team members to streamline support processes, enhancing overall service delivery.
- Documented customer interactions in CRM system, ensuring data accuracy for future reference.
Education
No Degree - Social Media Marketing
Media Buyer Academy
San Francisco, CA02-2026
Skills
- Media platform analysis
- Time management
- Teamwork and collaboration
- Critical thinking
- Search engine marketing
- Attention to detail
- Performance tracking
- ROI measurement
- New market research
- Ad placement optimization
Certification
- Media Buyer Training - 06/25-02/26
Timeline
Media Buyer Training
Media Buyer Academy
06.2025 - 02.2026
Customer Service Representative
MMC Group
02.2024 - Current
Collections Specialist
Worth Finance
02.2023 - 09.2023
Solar Advisor
Sun Power Solar
01.2022 - 02.2023
Customer Service Representative
SP Plus Parking
05.2021 - 01.2022
No Degree - Social Media Marketing
Media Buyer Academy