LaTonya Croff
Chicago,IL
Summary
A keen writing and communications professional with a passion for delivering exceptional customer service seeks to leverage expertise in interpersonal communication and problem-solving all while contributing to the success of a dynamic organization. Dedicated to fostering positive relationships and resolving inquiries efficiently to ensure optimal customer experiences.
Overview
14
14
years of professional experience
Work History
Freelance Writer
Disney, HBO MAX, Lifetime, Nickelodeon, Netflix
11.2016 - Current
- Television and Feature Writer
- Writer and producer of over 150 hours of television; Sold projects to major networks HBO MAX and Lifetime Networks
- Writer of outlines, television scripts, and feature screenplays
- Organizing brainstorming sessions with other senior level creatives; Pitching story ideas and season arcs
- Creating pitch decks for potential project, proofreading, providing notes and critical feedback
- Providing talent with directions and expectations; Interacting with key department heads; Nurturing up and coming creatives.
Marketing Coordinator
The Walt Disney Company
11.2010 - 11.2016
- Created key project presentations for DMG executives; Managed department marketing plans and creative assets
- Co-wrote scripts and treatments for TV spots for Disney Jr.
- Releases, sizzle reels and music videos for albums such as Frozen, Wreck It Ralph and Austin and Ally
- Wrote talking points for interstitials; Supervised music video shoots and voiceover sessions for TV spots
- Planned and executed Disney Music Emporium booth at D23 Expo and Wondercon adding revenue of $154k over three day events
- Coordinated CD signings for album releases such as Teen Beach and Shake It Up series; Arranged WDR movie screenings; Arranged playlist and delivery of quarterly on-hold music
- Compiled and distributed WDR update report; Distributed WDR Label presentation documents
- Coordinated synergy and promotional mailings; Handled all internal promotional product orders
- Coordinated radio and video servicing efforts; Maintained DMG timeline with upcoming WDR releases; Maintained DMG synergy timeline
- Handled SAP processing of all marketing department invoices; Key contact for outside vendors regarding payments and account set-up.
Executive Assistant
Walt Disney Studios
02.2010 - 11.2010
- Provided day-to-day support to executive and supporting managers: Extensive scheduling of meetings, maintaining calendars, team binders and project file
- Coordinated staff meetings, created department templates for AOP and 5YP timelines
- Managed monthly expense reports, tracking and reconciling credit card bills, Invoicing
- Coordinated events: worked closely with office of President of Distribution
- Prepared meeting collateral for presentation to senior executives and external parties
- Key contact for office management ensuring teams smooth location transition with minimal interruption.
Education
Bachelor of Arts - Film/Video Writing, Directing, Cinematography
Columbia College Chicago
Chicago, ILSkills
- Operating MAC and PC
- Outlook
- Microsoft Office
- Keynote/Powerpoint/Canva
- SAP
- Creative Collaboration
- Document Editing
- Research
Accomplishments
2013 Promax (Promotion, Marketing and Design Awards)
Producer, Disney Channel “Smile” by Sabrina Carpenter Lyric Music Video
Timeline
Freelance Writer
Disney, HBO MAX, Lifetime, Nickelodeon, Netflix
11.2016 - Current
Marketing Coordinator
The Walt Disney Company
11.2010 - 11.2016
Executive Assistant
Walt Disney Studios
02.2010 - 11.2010
Bachelor of Arts - Film/Video Writing, Directing, Cinematography
Columbia College Chicago
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