Latrisha Hatch
Cortez,CO
Summary
Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
19
19
years of professional experience
Work History
General Manager
Holiday Inn
04.2023 - Current
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Interacted well with customers to build connections and nurture relationships.
- Collaborated with cross-functional teams to develop innovative solutions.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Analyzed market trends and competitor activities to create competitive advantages.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Cultivated interpersonal skills by building positive relationships with others.
General Manager
Best Western Hotel
04.2006 - Current
- Raised property accuracy and accountability by creating new automated tracking method.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Reduced operational risks while organizing data to forecast performance trends.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Marketing Associate
Acosta Sales & Marketing
02.2022 - 03.2023
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Conducted comprehensive market research for informed decision-making in campaign development.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Self-motivated, with a strong sense of personal responsibility.
Education
No Degree - Business Administration
Fort Lewis College
Durango, COAssociate of Arts - Sales And Marketing/ Business
The Unlimited Learning Center
Cortez, CO09.2009
High School Diploma -
Montezuma Cortez High School
Cortez, CO05.2002
Skills
- Business Forecasting
- Customer Relationship Management
- Sales Analysis
- Training Management
- Marketing
- Staff Supervision
- Budget Administration
- Human Resources Management
- Cost Control
- Customer Relations
- Revenue Forecasting
- Sales Strategies
- Expense Control
- Business Leadership
- Problem Resolution
- Efficient multi-tasker
Timeline
General Manager
Holiday Inn
04.2023 - Current
Marketing Associate
Acosta Sales & Marketing
02.2022 - 03.2023
General Manager
Best Western Hotel
04.2006 - Current
No Degree - Business Administration
Fort Lewis College
Associate of Arts - Sales And Marketing/ Business
The Unlimited Learning Center
High School Diploma -
Montezuma Cortez High School
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