Laura Casimano
Fort Lauderdale
Summary
Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Over the years we handled ad insertion for the Miami Marlins, Tampa Bay Rays, Florida Panthers, Tampa Bay Lightning, Miami Heat and Orlando Magic. Focused on supporting team success and achieving positive results.
Overview
27
27
years of professional experience
Work History
Advertising Traffic Director
Fan Dual Sports Network
Fort Lauderdale
01.2025 - 02.2025
- Managed the Advertising Traffic Department for ad insertion. This included two log editors and one Format/scheduling coordinator for the daily on air logs.
- Worked closely with the Advertising Sales department, Marketing, Programming and Production to create the Daily run logs used on air.
- Backup in creating program/ad insertion formats.
- The Senior Traffic Coordinator and I then used these formats to schedule the daily program/ad insertion logs.
Advertising Traffic Director
Sinclair Broadcasting
Fort Lauderdale
09.2019 - 12.2024
- Managed the Advertising Traffic Department for ad insertion for Bally Sports Florida and Sun Sports. This included two log editors and one Format/scheduling coordinator for the daily on air logs.
- Worked closely with the Advertising Sales department, Marketing, Programming and Production to create the Daily run logs used on air.
- Backup in creating program/ad insertion formats.
- The Senior Traffic Coordinator and I then used these formats to schedule the daily program/ad insertion logs.
Advertising Traffic Director
Fox Region Sports
Fort Lauderdale
02.2005 - 09.2019
- Managed the Advertising Traffic Department for Fox Sports Florida and Sun Sports ad insertion. This included log editors, Format/scheduling Coordinators, Billing Coordinator and a Traffic Supervisor for the daily on air logs.
- Worked closely with the Advertising Sales department, Marketing, Programming and Production to create the Daily run logs used on air.
- Backup in creating program/ad insertion formats.
- The Senior Traffic Coordinator and I then used these formats to schedule the daily program/ad insertion logs.
Traffic Manager
Cablevision
Fort Lauderdale
01.2000 - 01.2005
- Managed the Advertising Traffic Department for ad insertion. This included a log editor and Billing Coordinator.
- Worked closely with the Advertising Sales department, Marketing, Programming and Production to create the Daily run logs used on air.
- Created program/ad insertion formats and scheduled the daily run logs. This included scheduling ad insertion for the Florida Panthers, Miami Marlins and Tampa Bay Rays.
Traffic Manager
Sports Channel
Fort Lauderdale
09.1997 - 12.2000
- Managed the Advertising Traffic Department for ad insertion.
- Worked closely with the Advertising Sales department, Marketing, Programming and Production to create the Daily run logs used on air.
- Created all the program/ad insertion formats.
- Scheduled the daily program/ad insertion logs. This included scheduling ad insertion for the Florida Panthers, Miami Marlins and Tampa Bay Rays.
Education
Bachelor of Science - College of Journalism And Communication
University of Florida
Gainesville, FL05-1980
Skills
- Ad insertion management
- Log creation
- Format scheduling
- Advertising sales collaboration
Timeline
Advertising Traffic Director
Fan Dual Sports Network
01.2025 - 02.2025
Advertising Traffic Director
Sinclair Broadcasting
09.2019 - 12.2024
Advertising Traffic Director
Fox Region Sports
02.2005 - 09.2019
Traffic Manager
Cablevision
01.2000 - 01.2005
Traffic Manager
Sports Channel
09.1997 - 12.2000
Bachelor of Science - College of Journalism And Communication
University of Florida