Laura Chacon
Tallahassee,FL
Summary
Dynamic, focused, and driven Marketing and Management graduate with hands-on experience in retail and e-commerce. Proficient in analyzing metrics to identify trends and opportunities contributing to the success of brands. Knowledgeable in crafting online marketing communications, encompassing content creation and web workflow management. Eager to learn and assist in innovative projects that drive impactful results for the company.
Overview
3
3
years of professional experience
Work History
Business Owner
Sempre Tu Store
12.2020 - Current
- Formulated effective business plans to focus strategic decisions on long-term objectives and optimize decision-making processes
- Orchestrated social media strategies and spearheaded content creation resulting in amplified brand visibility by 105% and engagement across multiple platforms by 60%.
Beauty Team Makeup Artist
DWF Magazine
08.2023 - 12.2023
- Designed distinctive looks for 3 diverse fashion photo shoots, contributing valuable ideas to the beauty team within the world of fashion magazines. Successfully applied make-up design on 2 models with a total time of 60 minutes each
- Examined photoshoot pitch to generate mood board with make-up designs in order to execute “looks” for approval of the shoot director
- Earned distinction by having my makeup design featured for use in the cover page. This demonstrated the ability and creativity necessary to deliver trend-setting beauty concepts.
Junior Retail and E-commerce Assistant
PUIG Latam Distributor
03.2022 - 12.2022
- Developed and executed digital media content and campaigns, driving brand visibility and engagement within 9 countries in LATAM for 8 brands
- Analyzed metrics to capture trends and opportunities for brands such as Carolina Herrera, and Nina Ricci
- Collaborated on online marketing communications, strategizing to achieve compelling content, artwork, and effective web workflow.
Education
Bachelor of Science - Marketing And Management
Florida State University
Tallahassee, FL05.2024
Bachelor of Arts - Fashion Design
Universidad Santa Maria La Antigua – Panama
Panama07.2022
Skills
- Multitasking and prioritization
- Software management: Adobe Illustrator, Photoshop, Lightroom
- Social Media Management
- Digital marketing knowledge and marketing analysis
- Attention to detail
- Skilled communicator
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Beauty Team Makeup Artist
DWF Magazine
08.2023 - 12.2023
Junior Retail and E-commerce Assistant
PUIG Latam Distributor
03.2022 - 12.2022
Business Owner
Sempre Tu Store
12.2020 - Current
Bachelor of Science - Marketing And Management
Florida State University
Bachelor of Arts - Fashion Design
Universidad Santa Maria La Antigua – Panama