Laura Generelli
West Boylston,MA
Summary
Outgoing and dynamically positive Beauty Educator and Artist with 5 + years training experience 13+ years in Training and Artistry.. Skilled in delivering information to a diverse group of people, following a monthly curriculum, adaptation for different jobs/looks/
Overview
17
17
years of professional experience
Work History
District Sales Representative
Masello Salon Services
01.2020 - Current
- Developed and implemented strategic account plans to generate new, advantageous customers.
- Developed customer relationships and increased overall sales.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Expertise in Salon Brands and products.
- Maintain a large territory with over 250 accounts.
Freelance Make-up Artist
Self-employed
01.2008 - Current
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
- Scheduled onsite and offsite makeup appointments for clientele.
- Conducted makeup classes for group of 30+ students.
- Performed full makeup applications for bridal for over 10+ years.
- Performed make-up applications, touch ups and SFX for Film/Production.
- Performed Makeup Applications for theater and fashion shows.
- Worked in all aspects of artistry including retail, management, production, fashion and personal events.
Beauty Educator - Boston Territory
Sephora Corp USA
2 2011 - 2 2016
- Organized training for multiple store locations per week.
- Extensively trained new and existing employees on Product Knowledge, Customer Service and increasing metrics.
- Presentation skills : conference setting to classroom setting.
- Presenting and teaching small groups under 20 to large groups over 500.
- Monitored participant retention and behaviors throughout the training process.
- Clearly communicated objectives for all lessons to all participants.
- Attend and participate in training with brand partners two to three times per year.
- Used a variety of creative tools and strategies to improve instruction methods.
- Conducted week long training off site for new store openings.
- Monitored monthly business reviews while using education in store to help improve metrics.
- Work on extra projects with peers for JCP and Sephora such as fashion shows and workshops.
- Lead Annual "Reindeer Run" in territory in place of District Manager, focusing on sales and operations for Holiday 2014.
- Specialize in development of Senior Education Consultant in each store.
- Create reports on Excel of monthly agendas and training credit.
- Create recap reports of each store visit.
- Maintaining a great working relationship with store teams, managers and District team of both Sephora and JCP.
National Field Sales and Training Manager
Dermablend Professional
02 2016 - 10 2016
- Developed and rolled out new policies and procedures.
- Focuses on performance development and management of Field Team.
- Hired and trained staff of 20 to run territories throughout the country.
- Partnered successfully with Marketing and New Business Development to ensure successful results in all retailers.
- Worked closely with retailers including Sephora, Macy's, Lord and Taylor, Ulta and Dillards
- Monitored participant workflow and behaviors throughout the training process.
- Organized training for 20 Employees including an on-site training and content creation.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices.
- Hired 7 sales representatives over a 3 month period.
- Trained all incoming sales team members.
- Approved all sales staff budget expenditures.
- Developed quarterly and annual sales department budgets.
- Created the brands sales model.
- Frequents Corporate Office to meet with Executive team in all departments.
Patient Financial Advisor
Fechner MD Plastic Surgery And Medical Spa
Worcester, MA
03.2022 - 03.2024
- Conduct phone consultations and schedule appointments, ensuring proper documentation and scheduling for surgeries and treatments.
- Foster relationships with patients and guide them through their surgical journey.
- Manage and optimize the white-glove customer service experience for all patients.
- Assist patients with financial transactions, including discussing costs and helping with financial payment options.
- Provide patients with information detailed information about each procedure, recovery, cost and before and after care.
- Deal with high ticket prices and sales goals.
- Communicate effectively with patients, staff, and the surgery center.
- Conduct and schedule 45 minute consultations with each patient before their second consultation with the plastic surgeon.
- Be the patients liaison throughout their plastic surgery journey.
- Update and brief the Doctor on each patient before consultations.
Orientation Specialist
GLAMSQUAD Inc.
01.2019 - 01.2020
- Recruited, hired and trained all staff, providing ongoing staff development
- Provides full on boarding experience from first phone call to first day in network
- Public speaking and presentations to beauty schools in order to gain recruits
- Develop and maintain relationships with local schools and beauty businesses
- Maintain job portal for applicants
- Maintain employee job profiles, schedules, work zones and services
- General office tasking, computer programs, inventory, scheduling appointments
Coordinator
Truth Organic Spa
08 2017 - 05.2018
- Customer Service
- Maintained master schedule and set up appointments.
- Makeup Artistry
- Knowledge of organic skincare, makeup and herbals.
- Maintain the businesses social media pages
- Marketing
Education
High School Diploma - undefined
University Park Campus School
Worcester, MA2005
2 Years Completed - Criminal Justice
Westfield State College
Westfield, MA1 year completed - Liberal Arts
Quinsigamond Community College
Worcester, MASkills
- Expertise in cosmetics and customer service
- Make-up Artistry
- Takes direction
- Outstanding social skills
- Interpersonal skills
- Training multiple locations monthly
- Following and adding to monthly curriculums
- Strategic sales knowledge
- Web-based reporting tools
- Event management
- Strategic partnerships
- Self-motivated
- Analytical problem solver
- Accomplished manager
- Goal-oriented
- Microsoft Outlook, Word and Excel, PowerPoint
- Customer-focused
- Effective workflow management
- Effective problem solver
- Skilled Trainer and recruiter
- Territory Education management
- Networking skills
- Highly competitive
Timeline
Patient Financial Advisor
Fechner MD Plastic Surgery And Medical Spa
03.2022 - 03.2024
District Sales Representative
Masello Salon Services
01.2020 - Current
Orientation Specialist
GLAMSQUAD Inc.
01.2019 - 01.2020
Freelance Make-up Artist
Self-employed
01.2008 - Current
Beauty Educator - Boston Territory
Sephora Corp USA
2 2011 - 2 2016
National Field Sales and Training Manager
Dermablend Professional
02 2016 - 10 2016
Coordinator
Truth Organic Spa
08 2017 - 05.2018
High School Diploma - undefined
University Park Campus School
2 Years Completed - Criminal Justice
Westfield State College
1 year completed - Liberal Arts
Quinsigamond Community College