COREY WALLACE
Ann Arbor
Summary
Results-driven Sales Professional with 15 years in Consumer Packaged Goods, driving growth in large retail chains, restaurants, and specialty grocers. Developed and executed sales strategies, cultivated client relationships, and identified new business opportunities. Increased sales and profitability through innovative merchandising and strategic market analysis. Recently earned Lean Six Sigma Yellow Belt certification, with ongoing development in Green and Black Belt for operational efficiency.
Overview
28
28
years of professional experience
1
1
Certification
Work History
District Sales Representative
Caramagno Foods
Detroit
12.2024 - 03.2026
- Cultivated strong customer relationships through consultative selling and regular account visits.
- Developed new business opportunities, driving growth in territory sales and expanding existing accounts.
- Identified customer needs, recommending tailored product assortments to enhance profitability.
- Presented product information, pricing promotions, and availability as a trusted resource for clients.
- Managed territory to maximize profitable sales growth while minimizing loss of business.
- Coordinated with credit department to communicate payment statuses and facilitate account collections.
- Resolved customer concerns promptly, ensuring high service levels and long-term retention.
- Participated in company sales meetings, product training, and strategic planning initiatives.
Sales executive
DeLallo Foods
Detroit
06.2021 - 06.2024
- Drove 10-15% account growth by introducing new products, setting up displays, arranging demos, and executing cross-merchandising strategies. Marketed specialty food products to diverse clients, including bakeries, specialty grocers, meat markets, delicatessens, specialty shops, restaurants, and food service providers. Expanded brand presence and acquired new business by selling high-quality items such as deli meats, cheeses, olives, pasta, olive oils, and Italian cookies to a range of retail and food service clients. Conducted market research to stay informed on trends, monitor competitor activity, and adjust pricing strategies to maintain a competitive edge. Expanded customer base through proactive prospecting within assigned territory, including conducting cold calls and arranging meetings to present company's product line and highlight the benefits of featuring these items. Collaborated with sales teams on revenue-boosting projects and competitive research to refine pricing and product strategies. Built and strengthened client relationships, regularly checking in with customers to ensure satisfaction, address concerns, and suggest new product offerings.
Account Manager
Ann Arbor Autoglow
Ann Arbor
03.2007 - 12.2024
- Directed full-scope operations, including accounts payable/receivable, customer service, and inventory control, maintaining efficient workflows, accurate financial tracking, and high customer satisfaction. • Developed and implemented business strategies to increase profitability and expand the client base, resulting in an annual sales boost of 10%. • Increased revenue by diversifying services and products based on market analysis. • Streamlined operations by transitioning to a retail-exclusive model, reducing expenses by 30% in one year. • Designed an innovative, value-added services menu, expanding offerings from $199 to $3,500 and uniquely positioning the business in a competitive market. • Designed and managed multi-channel advertising campaigns (direct mail, print, radio, social media, outdoor, and product placement) to increase brand visibility, attract new customers, and drive revenue growth. • Represented the business at national trade shows in the auto detailing and car wash industry to network with suppliers, discover new products, and stay updated on industry trends. Leveraged insights and connections gained to introduce innovative offerings and improve service quality. • Conducted tailored product demonstrations for municipal and auto dealership clients, showcasing product benefits to drive engagement and build strong customer relationships.
Sales Representative
Kehe Foods
Ann Arbor
10.1997 - 11.2007
- Sold a wide variety of products, including natural and organic groceries, specialty foods, fresh and frozen items, health and wellness products, beverages, bulk and private label products and ethnic foods. Conducted product presentations, sales calls, and store visits to maximize sales. Grew sales across all accounts and acquired new ones, expanding territory by 30% by the second year and by 10% annually thereafter. Consistently exceeded sales targets, achieving 120% of annual goals in 2004 and earning 100% of the bonus pool allocated for the role each year. Boosted product sales by 20% through innovative merchandising strategies and by developing targeted marketing campaigns to promote diverse product lines, including natural, organic, and specialty foods. Attended trade shows to network with new clients, food brokers,and retailers interested in the food industry, increasing sales channels. Monitored daily, weekly, and monthly sales figures, reporting on performance and tracking progress toward sales goals. Collaborated with food brokers to support retailers in meeting the growing demand for natural, organic, and high-quality ethnic foods. Built and maintained strong relationships with grocery store retailers, buyers, and managers. Conducted product presentations, sales calls, and store visits to maximize sales.
Education
Bachelor of Arts - Business Management
Central Michigan University
Mount Pleasant, MI12-2027
Some College (No Degree) - Business Administration And Management
University of South Carolina
Walterboro, SCSkills
- Direct sales
- Teamwork and collaboration
- Pipeline management
- Territory management
- Sales presentations
- Client management
- Account management
- Customer satisfaction
- Business development
- Cold calling
- Consultative selling
- Cross-selling
- Customer upselling
- Market research
- Sales reporting
- Forecasting sales
- Pricing strategy
- Product demonstration
- Brand representation
- Point of sale operation
- Social media marketing
- Effective negotiation
- Relationship building
- Training and motivation
- Teamwork and collaboration
- Task prioritization
- Multitasking
- Organizational skills
- Performance tracking
- Industry expertise
- Cycle management
- Presentation skills
- Persuasive communication
- Active listening
- Professionalism
- Sales planning
- Cycle management
- Inventory management
- Cross-selling strategies
- Promote products
- Promote products
- Persuasive communication
- Performance tracking
Certification
- Six Sigma Yellow Belt 2024
- Commercial Driver's License 2021
- ForkLift Operator License 2021
- Vinyl Graphic Installation 2019
- Paint Protective Film Installation 2017
- ASE Automotive Restoration 2015
Professional Associations
- Member, Better Business Bureau
- Member, West Washtenaw Business Association
- International Detail Association
- Southeastern Car wash Association
- International Car wash Association
Timeline
District Sales Representative
Caramagno Foods
12.2024 - 03.2026
Sales executive
DeLallo Foods
06.2021 - 06.2024
Account Manager
Ann Arbor Autoglow
03.2007 - 12.2024
Sales Representative
Kehe Foods
10.1997 - 11.2007
Bachelor of Arts - Business Management
Central Michigan University
Some College (No Degree) - Business Administration And Management
University of South Carolina