Laura L. Shovlowsky

Supported a wide range of practice groups and industry teams, including the firmwide IP practice group, and the Food & Beverage, Retail, Advertising and Interactive Media industry teams.

• Implemented social media strategies to elevate corporate visibility.
• Increased client base by developing and implementing strategic marketing plans and sales initiatives.
• Collaborated with cross-functional teams for seamless project execution, ensuring timely completion of deliverables while maintaining quality standards.
• Developed strong partnerships with key industry players, enhancing company''s market presence and growth potential.

Worked closely with the IP, International Arbitration, Data Science and ERISA groups.

• Lead practice group meetings to inspire actionable steps that help build internal and external visibility
• Worked with consultants to develop award submissions that align our firm as leaders in select areas; identifying ways to repurpose the work and results of award submissions
• Developed strategic mailing lists to support key events
• Collaborated with the graphics team to develop marketing collateral that effectively presents key messages; creating materials to support our visibility at a wide range of events/sponsorships
• Writing and producing qualifications decks to effectively present our capabilities
• Implementing SharePoint sites to create a go-to environment for consultants to access key practice focused information
• Collaborated with the graphics team to develop a PowerPoint template for all of our business development decks
• Worked with several different Analysis Group administrative teams to develop our marketing/business development intranet site – we were the pilot group for this initiative

Served as marketing lead for the Privacy and Data Security team

• Managed the entire process for the Data Security Incident Response Report, featuring trends in litigation and regulatory and forensic investigations; developing method for tracking ROI
• Created and executed an editorial calendar to support the group’s social media efforts
• Worked with the class action litigators on award submissions, pitches and collateral material (secured recognition for class action attorney as MVP of the Year by Law 360)
• Built and nurtured key relationships with clients and vendors
• Organized high impact client events with measurable results; secured speaking opportunities at key industry events
• Responded to RFPs from corporate clients, as well as for panel counsel
• Orchestrated internal training program for the team to ensure consistent client service delivery

Served as strategic advisor to the Labor and Employment, Immigration, Benefits, and Real Estate and Land Use Groups

• Prepared for and attended client service interviews
• Initiated social media presence and strategy
• Executed several high profile events in New York, Seattle, Alaska and Oregon
• Responded to RFPs and assisted lawyers with new business development
• Analyzed financial reports and provided leaders with key overview of data
• Conducted market research to identify opportunities and threats

Led the business development and marketing efforts for the Insurance Recovery, California Labor and Employment, Privacy and Data Security, and Bankruptcy and Restructuring practices

• Selected to serve a two-month secondment in the Hong Kong office
• Developed, executed and monitored business and visibility plans
• Responded to RFPs and provided one-on-one coaching to attorneys
• Prepared submissions to achieve rankings and other accolades for the lawyers and firm
• Liaised with PR firm to generate visibility through strategic media placements
• Developed case stories for key practices groups to illustrate differential advantage
• Negotiated sponsorship contracts to achieve favorable pricing and value added benefits

Marketing consultant acting as the firm’s first Marketing Director for this full service firm

• Developed marketing collateral and brand identity
• Created sales tools to support business development efforts
• Piloted the firm’s public relations efforts

Worked closely with the Insurance Recovery, Product Liability and Security Litigation practice groups.

• The position grew from a regional marketing role responsible for the Los Angeles office to responsibility for the environmental, products liability and insurance recovery groups
• I was routinely called upon to handle firm wide projects, including developing the firm’s alumni relations program and serving on various firm wide committees
• Strategized on financial planning for national practice groups
• Handled new business pitches and requests for proposals
• Developed and produced practice group newsletter and client mailings
• Coordinated database management initiatives using InterAction
• Recommended and executed sponsorship/trade show participation
• Created and edited marketing literature for client-facing presentations