Laura Macnaught
Ocoee,FL
Summary
Innovative marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional with expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader prepared to leverage years of experience in a challenging position that offers the opportunity to make a lasting impact on company and customer success.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Synergy Settlement Services
12.2020 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets. Later, designed the creative assets personally.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility 4x through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
- Oversaw and established yearly budgets.
- Video creation and editing.
- Generated reports detailing findings and recommendations.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Marketing Coordinator
Synergy Settlement Services
01.2019 - 12.2020
- Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Used online and offline marketing to generate leads, increase visibility, and drive sales growth.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed weekly website content updates, blog posting, and cross-promotion content on websites.
- Monitored budgets by comparing actual results with forecasts.
- Kept informed of developments in the fields of marketing, communications, and public relations related to the Company's activities.
Digital Marketing Coordinator
Bonnier
08.2018 - 01.2019
- Updated social media platforms to strengthen client digital presence.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created content strategies for digital media.
Career Development
VRM Intel
01.2017 - 01.2018
- Duties included updating various websites and social media platforms, event and conference planning, industry research, vendor and client inquiries, CRM Systems and proofreading for magazine and web articles.
Resort Marketing Manager
Westgate Resorts
01.2016 - 01.2017
- Participated in the development, implementation and management of various marketing campaigns and projects
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
- Liaised with resorts to roll out various campaigns and projects
- Updated and distributed weekly project reports
- Delegated and ensured all projects/tasks were completed in a timely manner
- Assisted the Directors of Food and Beverage/Spa
- Served as primary department contact and liaison between general managers, outlet managers and directors, creative design services and IT
- Assisted with creating new marketing programs, updating web material and branding of company
- Reviewed and created contracts with different vendors.
Marketing Coordinator
Westgate Resorts
01.2012 - 01.2016
- Managed daily updates and ongoing development of the company’s websites
- Worked closely with the graphics design team to create and conceptualize cutting edge marketing campaigns (for print, email, social media, in-person, and outbound mediums)
- Monitored promotional materials, inventory stock, placed orders and verified receipts
- Organized and maintained electronic and paper filing systems
- Worked independently, often with confidential matters that required discretion in a deadline-driven, high-pressure environments.
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
Internship
Magical Memories
01.2011 - 12.2011
- Grew population of fan traffic to website one hundred fold, managed promotional and giveaway events, created and instituted monthly newsletter and assisted in weekly financial reporting.
- Sorted and organized files, spreadsheets, and reports.
- Prepared project presentations and reports to assist senior staff.
- Gathered, organized and input information into digital database.
- Devised and implemented processes and procedures to streamline operations.
- Generated reports detailing findings and recommendations.
Education
Bachelor of Science Degree in Business Management -
University of Central Florida
Orlando, FL01.2011
Associate of Science Degree in Business Administration - undefined
Valencia College
Orlando, FL01.2009
Skills
- Social Media and Digital Marketing
- Marketing campaign development, analytics and management
- Hospitality and B2B Marketing
- Budget Administration and KPI Tracking
- Partnership Marketing
- Project Management
- Collateral creation and creative direction
- SEO activities
- Content coordination and Go-to-market Strategy Development
- Vendor and Stakeholder Relations
- Web content branding
Accomplishments
- 12+ years of marketing experience
- Completed the cornerstone and capstone courses in business program
- Member of the National Honor Society of Collegiate Scholars and Delta Epsilon Iota
- Supervised team of 4 staff members.
- Documented and resolved website issues which led increase of web traffic 4x
Timeline
Marketing Manager
Synergy Settlement Services
12.2020 - Current
Marketing Coordinator
Synergy Settlement Services
01.2019 - 12.2020
Digital Marketing Coordinator
Bonnier
08.2018 - 01.2019
Career Development
VRM Intel
01.2017 - 01.2018
Resort Marketing Manager
Westgate Resorts
01.2016 - 01.2017
Marketing Coordinator
Westgate Resorts
01.2012 - 01.2016
Internship
Magical Memories
01.2011 - 12.2011
Associate of Science Degree in Business Administration - undefined
Valencia College
Bachelor of Science Degree in Business Management -
University of Central Florida
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