Laura Ordonez Barahona
Northridge,CA
Summary
Results-driven professional with a strong record in diverse industries, enhancing organizational performance through streamlined workflows and improved communication. Recognized for contributing to high-performing clinical and administrative teams, demonstrating strong work ethic and adaptability. Committed to embracing new challenges and mastering new skills independently.
Overview
8
8
years of professional experience
Work History
Student Services Associate
University of the Potomac
Remote
11.2025 - Current
- Liaised with admissions representatives to facilitate smooth transitions for enrolled students.
- Organized academic advising materials and tutoring services, improving access to student resources.
- Collaborated with faculty to resolve student concerns, enhancing student satisfaction.
- Facilitated communication among faculty and various university departments.
Practice Manager
Jemsek Specialty Clinic
Washington, DC
04.2023 - 07.2025
- Directed daily clinic operations, optimizing workflows by coordinating clinical and administrative staff.
- Collaborated with medical providers to optimize patient care delivery.
- Managed revenue cycle processes to align with quarterly financial objectives.
- Facilitated new technology systems integration, boosting operational efficiency.
- Oversaw recruitment, training, and performance management of cross-functional staff to standardize protocols.
- Developed patient engagement strategies, resulting in improved satisfaction rates.
- Executed cost-saving initiatives through bulk purchasing of medical supplies, achieving annual savings of $95,000.
- Facilitated training initiatives for mandated certifications.
- Managed accounts receivable processes related to client billing cycles.
- Assisted with maintaining accurate coding systems for billing purposes.
Marketing Coordinator
Jemsek Specialty Clinic
Washington, DC
11.2021 - 04.2023
- Developed and executed patient-centered marketing strategies across referral networks and online multichannel platforms increasing online patient engagement by 30% online presence.
- Key Achievements: Implemented online media strategy resulting in a 20% monthly increase in new patient leads.
- Created branding collateral to enhance patient education and elevate brand awareness.
- Oversaw communication strategies KPI's succeeding clinic's monthly new client quota.
- Streamlined client intake process, resulting in 20% increase in patient satisfaction ratings.
- Led project to redesign clinic's website and apply branding guidelines for boosting web traffic.
- Established relationships with non-profits and key opinion leaders in Lyme disease community to enhance referral networks and boost brand awareness.
- Expanded global awareness of the clinic brand through targeted campaigns successfully connecting with broader patient and advocacy audiences.
Marketing Assistant - Intern
Kae Whitaker Media Group
Remote
10.2020 - 03.2021
- Managed social media platforms, conducted campaigns, applied SEO and blogging best practices to boost online visibility and lead generation.
- Executed online marketing strategies based on brand and audience insights, enhancing awareness and engagement.
- Applied blogging and Search Engine Optimization (SEO) best practices to increase organic traffic and improve content reach.
- Developed data sales dashboard for tracking sales funnel, aligning marketing strategies with sales performance.
- Key Achievements: Researched and analyzed competitors' strengths and weaknesses to produce weekly reports for management to shape strategies that increased market share by 12%.
Marketing Assistant - Intern
Bay Atlantic University
Washington, DC
05.2019 - 02.2021
- Improved lead conversion efficiency by 18% through enhanced audience segmentation and optimized communication templates tailored to academic interests and engagement behavior.
- Achieved an 11% retention and enrollment rate from LATAM leads as a direct result of improved campaign targeting, personalized follow-up, and multi-channel outreach strategies.
- Key Achievements: Enhanced LATAM student recruitment campaigns by integrating direct messaging and multichannel outreach, driving 25% weekly increase in prospective student inquiries and achieving an 11% retention and enrollment rate through personalized follow-ups.
- Conducted A/B testing to measure and enhance email opening rates, link click rates, and response rates.
- Directed recruitment initiatives for foreign students from Latin America to enhance enrollment diversity.
Marketing Intern B2B
Telefonica
06.2018 - 11.2018
- Developed and executed marketing strategy aimed to increase the adoption of digital products for small businesses nationwide.
- Implemented multichannel outreach campaigns using call centers, email marketing, SMS messaging, and digital touchpoints to enhance product awareness.
- Created marketing briefs to guide production and execution of promotional campaigns featuring multimedia assets for digital products.
- Analyzed KPIs of campaigns performance, preparing executive-level reports for quarterly review.
- Identified service improvement opportunities by reviewing customer feedback from service calls and coordinating corrective actions to improve customer experience.
- Key Achievements: Drove a 15% increase in digital product adoption, oversaw commercial production that boosted product inquiries by 12%, improved customer onboarding satisfaction by 20% through feedback-driven service adjustment.
Education
Master of Arts - Healthcare Management
University of The Potomac
Washington, DC03-2026
MBA - International Trade
Bay Atlantic University
Washington, DC12-2020
BA - Marketing
Universidad San Francisco De Quito
Ecuador07-2018
Skills
- Project Management
- Student engagement
- Quality Improvement
- Data analysis
- Communication skills
- Trained in ADP
Languages
Spanish
Native/ Bilingual
Affiliations
Academic Tutor
Timeline
Student Services Associate
University of the Potomac
11.2025 - Current
Practice Manager
Jemsek Specialty Clinic
04.2023 - 07.2025
Marketing Coordinator
Jemsek Specialty Clinic
11.2021 - 04.2023
Marketing Assistant - Intern
Kae Whitaker Media Group
10.2020 - 03.2021
Marketing Assistant - Intern
Bay Atlantic University
05.2019 - 02.2021
Marketing Intern B2B
Telefonica
06.2018 - 11.2018
Master of Arts - Healthcare Management
University of The Potomac
MBA - International Trade
Bay Atlantic University
BA - Marketing
Universidad San Francisco De Quito