Laura Perkins
St. Petersburg,FL
Summary
Communicative manager possessing first-rate interpersonal skills and excellent time management and delegation capabilities. Expertise in program development, outreach efforts, and station management. Flexible and hardworking professional accomplished in overseeing material, including entertainment programs, public service programs, newscasts, and commercial announcements.
Overview
13
13
years of professional experience
Work History
Station Manager
WNRM
11.2013 - Current
- Monitored and reviewed programming to guarantee met schedules, guidelines, and quality performances.
- Updated weekly and monthly program schedules by establishing program availability and determining the best time to air.
- Conceptualized complex and innovative marketing and branding solutions to help improve listeners time spent.
- Previewed and evaluated local, unsolicited independent, regional, and national music to determine appropriateness for station usage.
- Developed budgets for programming and broadcasting activities and monitored expenditures to remain within budgetary limits.
- Maintained and managed network website and social media accounts to drive traditional listenership.
- Monitored production operations for quality and compliance with standards.
Event Coordinator
Bill Edwards Foundation/Mahaffey Theater
10.2021 - 11.2022
- Coordinated schedules and timelines for events.
- Managed administrative logistics of events planning, event booking and event promotions.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
- Planned large-scale events such as community events, conferences, and meetings.
- Selected and ordered décor and event materials.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Led vendor negotiations to obtain cost-effective services and products.
- Coordinated florists, photographers, videographers, musicians, and participants during rehearsals and pre-ceremony, ceremony, and reception events.
Sales & Marketing Coordinator
Colors Fine Jewelry
05.2021 - 11.2021
- Coordinated schedules and timelines for events.
- Greeted customers, helped locate merchandise and suggested suitable options.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Provided positive first impressions to welcome existing, new and potential customers.
- Engaged with customers to effectively build rapport and lasting relationships.
- Organized, coordinated, and deployed holiday and community events while focusing on delivering superior customer service.
Manager
No Name Caterers
09.2016 - 12.2018
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Evaluated report data to proactively adjust and enhance operations.
Education
No Degree - Culinary Arts
09.2008
No Degree - Music Scheduling, Demographics, And Research
03.2007
Skills
- Revenue Generation
- Talent Recruitment
- Vendor Relationship Management
- Effective Communication
- Music Scheduling Software
- Complex Problem-Solving
- Broadcast Coordination
- Broadcast Support
- Station Management
- Group and Individual Instruction
- Copy Writing
- Partnership Development
Dogs
My free time goes to the dogs, literally. Two big dogs are dragging me around most of the time.
Timeline
Event Coordinator - Bill Edwards Foundation/Mahaffey Theater
10.2021 - 11.2022
Sales & Marketing Coordinator - Colors Fine Jewelry
05.2021 - 11.2021
Manager - No Name Caterers
09.2016 - 12.2018
Station Manager - WNRM
11.2013 - Current
Chef Jean-Pierre Cooking School - No Degree, Culinary Arts
Clear Channel Communications - No Degree, Music Scheduling, Demographics, And Research
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