Laura Petrakis

• Facilitate clients in finding their dream homes by understanding and matching their unique preferences and needs.
• Spearheaded sales efforts in a newly launched community in Culpeper, VA successfully selling 8 homes since the grand opening in May 2025.
• Prior to Culpeper community grand opening, achieved sale of 9 homes in a closeout community located in Spotsylvania, VA.
• Collaborate with construction teams to ensure timely project delivery & problem solving, providing weekly status updates to homeowners & fostering transparent communication throughout the home-building process.
• Qualify & educate clients with financing options and highlight what sets us apart from the resale market.
• Organize and facilitate partnership with the local country club on events & offerings for my clients.
• Through knowledge of the community, including competition, product, market trends, local events, and buyer profiles, enable tailored strategies and effective client engagement to meet and exceed sales quotas.

Licensed since 2008, reactivated in December 2023.

Achievements/Tasks:

• Lead generate for buyer and seller clients. Successfully closed 4 deals with my own SOI clients.
• Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
• Developed and maintained relationships with clients through networking, postcards, and cold calling.
• Liaised between buyers and sellers to provide positive experiences for both parties.
• Maintained connections with clients to encourage repeat business and referrals.
• Contributed 50 Google reviews from past clients and colleagues within 30 days.

Achievements/Tasks:

• Link between visitors and the builder model homes.
• Point of contact for new visitors to Willowsford. Giving presentations to familiarize new visitors with Willowsford's expansive 4000 acre, amenity rich community.
• Support Willowsford's marketing efforts for community to include commercials, developer incentive programs, and on-site events.
• Created social media content for community 6 days / week.
• Provide feedback on visitor comments, objections, questions with Director and Marketing VP. Answer community related questions or direct visitors and homeowners on where to find answers.
• Work with builders on website updates & accuracy of information.

Successful Top Producing Sales Person for Drees Homes (2015-2016), Beazer Homes (2012-2015), NVP Inc. (2010-2011), Augustine Homes (2008- 2010), Richmond American Homes (2006-2008), and Toll Brothers (2001- 2005)

Achievements/Tasks:

• Sold over 500 Estate homes throughout Northern Virginia to include Willowsford, South Riding, Stafford, Fredericksburg, Leesburg, Haymarket, and Gainesville.
• Responsible for all sales and marketing aspects in Estate communities by establishing buyer’s wants, needs, and motivations. Match those needs with desired home, home site and communicate value throughout the demonstration process.
• Handle objections, as necessary, from beginning to the closing of the sale
• Develop ongoing realtor outreach and keep up to date on mortgage market and trends.
• Produce and apply marketing plans with high pressure demands from management.
• Maintain current knowledge regarding my product and administrative processes, as well as train my assistants.
• Strive to set the right expectations, follow through with the expectations, and am comfortable asking for referrals.