Laura Piedrahita
Mooresville,NC
Summary
Results-oriented Brand Marketing Professional with 5 years of experience in brand management and product launches in the CPG sector. Led nationwide activations and managed multimillion-dollar budgets to enhance consumer engagement and loyalty. Developed insights-driven strategies and executed integrated marketing campaigns aligned with business objectives, driving impactful brand activations.
Overview
7
7
years of professional experience
Work History
Senior Brand Analyst
Postobón S.A
02.2025 - 01.2026
- Coordinated and supervised interns and support teams, assigning tasks and ensuring timely completion of deliverables.
- Engaged with customers at consumer-facing events and brand activations, enhancing brand experience through direct interaction.
- Trained teams and brand ambassadors on product knowledge, brand messaging, and how to engage with consumers in live environments.
- Oversaw on-site execution during events, ensuring set-up, presentation, and customer interactions met brand standards.
- Collaborated with marketing, digital, and agency teams to execute campaigns and swiftly address on-the-ground challenges.
Brand Analyst
UEN Frutas
04.2023 - 02.2025
- Coordinated promotional activities and brand executions to enhance brand visibility in high-traffic environments.
- Collaborated with event and promotions teams to facilitate clear communication and ensure seamless execution.
- Supported teams during activations by answering questions, guiding execution, and maintaining brand consistency.
- Organized materials, schedules, and logistics for brand initiatives to support effective implementation.
International Business & Marketing Coordinator
Bocadillos Don José
04.2021 - 04.2023
- Supported product launches by coordinating teams, materials, and timelines.
- Participated in brand activations and promotional activities, ensuring proper product presentation and customer interaction.
- Helped train teams on product information and brand guidelines.
- Assisted with daily coordination and execution of marketing activities.
International Trade Intern
Col. American Chamber of Commerce
01.2019 - 07.2019
- Coordinated trade events and missions to establish and strengthen strategic partnerships, enhancing member engagement.
- Organized trade events and networking opportunities, fostering connections among members and enhancing collaboration.
- Supported 10 Colombian companies in developing and executing internationalization strategies, facilitating their entry into new markets.
- Researched international trade policies and regulations, providing critical insights to support member companies' compliance and growth.
- Collaborated with team to prepare market analysis reports, providing actionable insights that guided client strategies.
Education
Specialization - International Business Management
Universidad EAFIT
Medellin, Colombia01.2021
Bachelor - Political Science (Communication emphasis)
Universidad EAFIT
Medellin, Colombia01.2020
Diploma - Project Formulation, Management & Evaluation
Universidad EAFIT
Medellin, Colombia01.2020
Academic English -
London School of Commerce
Malta01.2018
Diploma - Political Marketing & Electoral Campaigns
Universidad EAFIT
Medellin, Colombia01.2017
International Academic Exchange -
Abbotsford Senior Secondary School
Abbotsford, Canada01.2012
Skills
- Brand strategy
- Product marketing
- Marketing campaigns
- Digital marketing strategies
- Consumer engagement
- Market research
- Trade marketing
- Budget management
Complementary Education
- Academic English, London School of Commerce, Malta, 2018
- Diploma: Project Formulation, Management & Evaluation, Universidad EAFIT, 2020
- Diploma: Political Marketing & Electoral Campaigns, Universidad EAFIT, 2017
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
Senior Brand Analyst
Postobón S.A
02.2025 - 01.2026
Brand Analyst
UEN Frutas
04.2023 - 02.2025
International Business & Marketing Coordinator
Bocadillos Don José
04.2021 - 04.2023
International Trade Intern
Col. American Chamber of Commerce
01.2019 - 07.2019
Specialization - International Business Management
Universidad EAFIT
Bachelor - Political Science (Communication emphasis)
Universidad EAFIT
Diploma - Project Formulation, Management & Evaluation
Universidad EAFIT
Academic English -
London School of Commerce
Diploma - Political Marketing & Electoral Campaigns
Universidad EAFIT
International Academic Exchange -
Abbotsford Senior Secondary School