Laura Plata Rojas

• Business Ownership & Strategy: Founded and directed a retail apparel store specializing in daily-wear sweaters, successfully managing all commercial operations and driving profitability for over 5 years.

• Team Leadership & Development: Recruited, trained, and supervised store staff, effectively delegating daily tasks and empowering the team to run operations independently.

• Financial & Cash Oversight: Maintained total control over daily and weekly cash management, revenue tracking, and financial auditing to ensure zero discrepancies.

• Premium Inventory & Procurement: Managed precise auditing and care for high-quality apparel made of premium materials—including Merino wool, cashmere, rabbit hair, and fine yarn—while negotiating directly with specialized manufacturers.

• Digital Marketing & Growth: Designed and executed digital marketing strategies to promote the premium knitwear brand, increase store traffic, and boost retail sales.

• Daily Cash Handling: Managed daily register funds, accurately processing payments for fuel and merchandise, and performed precise shift-end cash reconciliations.Customer
• Service & Hospitality: Assisted customers on the sales floor and at the pumps, prepared fresh coffee, and maintained a clean, welcoming station environment.
• Inventory Control: Conducted daily inventory counts of high-turnover convenience store products to prevent shortages and track stock levels during the shift.
• Store Procurement: Placed specific merchandise orders with regular vendors to restock items according to the store's daily needs.
• Merchandise Organization: Received, verified, and strategically organized incoming products on shelves, ensuring proper stock rotation (FIFO) and a well-displayed sales floor.