LAURA SCHWERZLER

• Planned and executed marketing initiatives with assigned accounts to support achievement of aggressive annual revenue goals for 200 accounts within database.
• Managed travel partner relationships through qualified discovery questions and authentic engagement with each unique business model.
• Executed and tracked partner initiatives to maximize brand exposure, increase brand share, and drive sales.
• Developed marketing materials for focus products and high-need sailings to support promotional efforts.
• Analyzed weekly, quarterly, and yearly Salesforce and Power BI reporting to benchmark success, identify sales opportunities, and support forecasting decisions.
• Inspired new-to-cruise and new-to-brand travel advisors with structured encouragement and recognition to reinforce brand confidence.
• Planned and facilitated creative training content and delivery, coordinating ship tours as part of training programs.
• Managed priority-account incentives by allocating booking bonuses from empowerment budget.
• Coordinated regional projects with local vendors and travel suppliers to support on-time, organized execution.
• Territory Management of seventeen Face to Face appointments per week, including 1:1 financial review, small group meetings and ‘coffee-talks.’
• Strategize with National Accounts team to uncover agency potential and customize consortium trainings.
• Manage and grow a $14M territory.
• Professional Strength and Accomplishments -President’s Challenge Award Winner 2022,2021 and 2018 Northeast Rockstar Award, 2016.

Monitored sales performance metrics to achieve strategic account objectives.

• Train and onboard new BDM. Assist with account transitions, goal setting, lead generation, product portfolio, sales presentations, cold calling, and appointments.
• Identify new opportunities to bid for corporate travel contracts and meeting services through diligent prospecting and networking.
• Increased client portfolio by 10% within 9 months.
• Professional Strengths and Accomplishments-Promotion to Director within first year

• Foster relationships with travel and technology vendors to leverage strategic partnerships.
• Close C-level executives on the value of our services through RFP response, ROI analysis, and sales pitches.
• Maintain database with Salesforce by tracking leads, managing follow-up tasks and pipeline opportunities.

• Conduct fifteen in-person appointments per week, including 1:1 business reviews, travel agency trainings and consumer presentations.
• Educate travel advisors on brand differentiators, itineraries, ideal client demographics and brand positioning within the marketplace.
• Create awareness for current promotions and sales incentives.
• Analyze weekly sales reports from Pivotal database to monitor account activity and growth.
• Achieved top sales, and an option to pick my 2010 FAM trip to Australia and New Zealand.