LAURA STEIL
Clarksville,United States
Summary
Knowledgeable Sales Manager with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.
Overview
19
19
years of professional experience
Work History
Brand Development Manager
GM Collin
2023.01 - 2025.06
- Managed the highest-performing territory in the U.S., generating $1.2M in annual sales and achieving +40% year-over-year growth.
- Generated new business leads through cold calling and networking resulting in the highest number of new account acquisitions nationally.
- Oversaw three of the largest multi-location accounts in the U.S. delivering customized business support resulting in year over year growth for all locations.
- Developed and executed strategic promotional campaigns, staff incentive programs, and client events to drive sell-through and client engagement.
- Collaborated with client concierge and management teams to deepen brand advocacy and improve retail and service sales.
- Supported accounts with inventory management, sales analysis, and metric-driven goal setting to improve profitability, new client retention, retail to service sales, and new client referrals.
Account Manager
The Wella Company
2018.11 - 2022.11
- Managed direct business accounts within assigned territory by delivering new initiatives, sell through strategies, and joint business plans to maximize territory sales. Accurately report and forecast territory projections, as well as create long term growth strategy for market. Prospect and open new doors to grow existing territory.
- Overall territory growth of +50% in 3 years
- Ranked within the top three of sales team for sales and KPI performance within a highly competitive market.
- Selected to participate in sales leadership team, tasked with providing feedback and ideas to GM.
- Team lead in creating promotional campaigns and business drivers to be presented to regional and national sales team.
- Opened high profile new doors resulting in increased territory foothold and brand visibility.
District Sales Manager
SalonCentric
2010.01 - 2018.07
- Recruited, hired, and coached high-performance team of sales consultants (SSC's) and educational artists. Collaborated with top clients and SSCs to maintain and strengthen key account relationships, as well as closing and developing new accounts. Responsible for planning and implementing training programs and sales meetings for SSCs.
- Implemented a comprehensive business plan for the district that encompassed growth strategies and team development focuses, ensuring alignment with corporate objectives. Completed performance reviews.
- Recognized for outstanding sales management, achieving President's Club award for top performance in the Mid-Atlantic Region.
- Consistent territory growth of +20% year over year.
- Consistently provided field support, spending 4 days per week in the field to assess and optimize team performance and strategy effectiveness.
- Created dynamic training opportunities for top clients to educate them on new product launches to improve sales and develop brand loyalty.
- Selected to consult on implementation and national roll out of SAP program for SSCs.
- Lead the training for the launch of CRM software to sales team.
Brand Development Manager
Bioelements at SalonCentric
2006.07 - 2010.01
- Responsible for brand development of Bioelements and Comfort Zone in North Carolina, Virginia, West Virginia, Maryland, and Delaware. Worked as a liaison between distributor and brand, developing close relationships with Sales Consultants through brand support and consultation for their customers.
- Trained and managed sales consultants, ensuring a strong understanding of the brand's value proposition and effective sales techniques.
- Achieved a +20% increase in revenue through the strategic development of new accounts and increasing market share among existing clients.
- Successfully trained and managed directives for 30+ sales consultants responsible for 200 accounts.
Education
B.A. - Political Science
Randolph-Macon College
Ashland, VASkills
- Sales team leadership
- Team Development
- CRM & Microsoft Suite
- Sales Forecasting and Reporting
- B2B and B2C sales
- Strategic market evaluation
- Prospecting and client acquisition
- Brand development strategies
- Promotional planning
- Talent acquisition
- Key account management
- KPI monitoring and reporting
Timeline
Brand Development Manager
GM Collin
2023.01 - 2025.06
Account Manager
The Wella Company
2018.11 - 2022.11
District Sales Manager
SalonCentric
2010.01 - 2018.07
Brand Development Manager
Bioelements at SalonCentric
2006.07 - 2010.01
B.A. - Political Science
Randolph-Macon College