Laura Taylor
The Colony,TX
Summary
Dynamic CEO with a strategic vision, leading Steel Feather Senior Fitness, the largest fitness provider for Assisted Living in the U.S. Proven track record in operational excellence and effective decision-making, enhancing group fitness programs at Crunch Fitness. Committed to customer care plans, focus and driving growth through scheduling and staff development.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Group Fitness Instructor
24 Hour Fitness
03.2025 - Current
Teaching Strength and Conditioning, HITT, CORE, Pilates, Yoga and Silver Sneakers classes.
CEO-Steel Feather Senior Fitness
Self
07.2017 - Current
Steel Feather is the largest fitness provider for Assisted Living in the United States. Relocated the company to Texas in March.
As the CEO my management is remote and specific to the Assisted Living and Memory Care communities.
Regional Group Fitness Director
Crunch Fitness-Harman Group
03.2013 - 12.2017
Responsible for pre-sales, building and developing of all group fitness schedules, based on presale demand.
Hiring all group fitness staff, evaluating schedules on a quarterly basis.
Group Fitness Instructor
Bally's Total Fitness
02.1997 - 03.2003
Regional Group Fitness Director, Southern California.
Build and development of Group Fitness schedules, Employee hiring and training for all Southern California facilities.
Responsible for quarterly evaluations of each instructor, manager and group fitness growth and retention.
Education
High School Diploma -
Lincoln High School
Manitowoc, WIJ.D. - University of Miami
Nova Law School
Miami, FL06-1992
Skills
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
Accomplishments
I started as a National Certified Fitness Instructor in 1984. Spent my entire career servicing communities in a Group Fitness environment.
Nothing brings me more satisfaction that building and develop self confidence in people of all ages through fitness.
I am able to teaching most formats.
Certification
- CPT - Certified Personal Trainer
Timeline
Group Fitness Instructor
24 Hour Fitness
03.2025 - Current
CEO-Steel Feather Senior Fitness
Self
07.2017 - Current
Regional Group Fitness Director
Crunch Fitness-Harman Group
03.2013 - 12.2017
Group Fitness Instructor
Bally's Total Fitness
02.1997 - 03.2003
High School Diploma -
Lincoln High School
J.D. - University of Miami
Nova Law School
NASM certified
ACE formerly IDEA and AFAA certified since 1984. Currently NASM certified.