Laura Vitelli

CO-FOUNDER & CEO

Started the Jar Goods brand, navigating from self-produced and sold at farmer’s markets to professionally packed, represented and distributed. Tested and vetted product line to prove demand. Execute from conceptualization of a single SKU to commercialization of an entire brand block. Execute marketing strategies to drive sales velocity, brand awareness, and affinity. Worked closely with R&D and QA departments within manufacturers to ensure seamless production of highest quality product. Conceptualized visuals with design firm to execute and maintain brand identity across product packaging and marketing materials. Negotiated with vendors to optimize COGs, while maintaining brand promise of ultra-premium quality. Secured capital through fund-raising rounds, small business loans, and grants. Represent Jar Goods at industry trade shows.

• Effective sales skills led to product line on ~ 1,500 store shelves.

• Jar Goods is non-GMO Verified, Women-Owned Certified.

• Graduate of the inaugural class of the Chobani Food Incubator.

• Managed quality programs to reduce overdue compliance activities.
• Verified adherence to all internal operations with the internal branch office network.
• Prepared reports for templates and maintained compliance database.
• Performed annual compliance audits.
• Analyzed all audit results and resolved all compliance issues.
• Participated in various training and development programs.
• Prepared working papers, reports and supporting documentation for audit findings.