Laura Watkins

• Directs the Audience Development department, integrating marketing and business development initiatives.
• Leads a team of five in executing digital and print marketing, public relations, and lead generation.
• Oversees comprehensive marketing strategies for the BMSS Family of Companies, enhancing visibility and engagement.
• Represents audience development on the leadership team to influence key strategic decisions.
• Serves as the Director of the NextGen Leadership Development Program, co-creating all curriculum components.
• Manages marketing plans and budgets across five markets, optimizing resource allocation.
• Co-leads monthly pipeline meetings to assess project progress and ensure alignment.
• Establishes new annual revenue goals, achieving over 10% growth in the past five years.

• Developed and implemented marketing plans for new products.
• Planned advertising campaigns for online, print and other mediums.
• Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
• Evaluated the effectiveness of marketing campaigns using analytics tools.
• Managed social media presence and directed programs to improve social media reputation and recognition.
• Liaised with media and advertising agencies to promote products.

Directed marketing initiatives supporting Personal Services and HR Solutions client solution groups, including Asset Management, Staffing & Recruiting, and Workplace.

• Executed marketing and communication strategies for nationally recognized non-profit organization.
• Developed news releases and directed local media on stories related to organizational events and programs.
• Collaborated with development department to create grant proposals and sponsorship packages.
• Designed and promoted fundraising events to enhance financial support.
• Managed website content, design, maintenance, and analytics to ensure optimal performance.
• Edited monthly newsletter for National Center on Physical Activity and Disability, reaching over 40,000 readers.
• Provided creative direction for annual development publication to highlight organizational achievements.
• Coordinated interdepartmental communications to reinforce Lakeshore Foundation's mission.

• Created and produced marketing materials for over 650 loan originators.
• Edited internal and external publications for clarity, content, and grammar.
• Conducted Intranet training sessions for new mortgage loan officers.
• Collaborated with vendors to deliver customized marketing products.