Laura Zhang
Newton,MA
Overview
11
11
years of professional experience
Work History
Director, People Analytics
DraftKings
08.2019 - Current
- Led a team of analysts and data engineers to partner across the People team and business functions, including collaboration and training of business partners, talent acquisition partners, HR Technology, Total Rewards, IT, and senior business leaders
- Built customer-focused dashboards and reporting tools both for internal People team use as well as executive and senior leadership
- Advised senior leaders on People team focus areas to optimize for employee engagement and productivity, utilizing active and passive employee data
- Utilized HR and analytics tools, including Tableau, Workday, SQL, and Python
Senior Manager, Consumer Analytics
EverQuote
06.2015 - 08.2019
- Directed acquisition strategy for Display, Search, and Partnerships teams
- Generated $18M in direct annual revenue through conversion rate improvements in user flow and ad copy
- Created test automation for Display and Search, working with engineering from design to implementation
- Presented weekly results and strategy to CEO, CTO, and CRO
Assistant Pastry Chef
Craigie On Main
06.2013 - 05.2015
- Prepared wide variety of goods such as cakes, cookies and tarts by following traditional and modern recipes
- Trained new staff members on proper techniques, elevating overall team performance
- Demonstrated strong attention to detail while executing intricate designs on pastries and desserts
- Worked with head chef to create new dessert recipes for dinner and brunch service
Education
Bachelor of Science - Applied Mathematics
Massachusetts Institute of Technology
Cambridge, MA06.2015
Bachelor of Science - Creative Writing
Massachusetts Institute of Technology
Cambridge, MA06.2015
Skills
Strategic Planning
Verbal and written communication
People Management
Languages: SQL, Python, MATLAB, HTML, CSS, Mandarin, Latin Software: Tableau, Workday, Microsoft Office, Adobe Suite, Atlassian Suite, Google Ads, BingAds, Facebook Ads, Looker, Git
Accomplishments
Running
Tennis
Biked from NYC to Seattle
Fiction Writing
Timeline
Director, People Analytics
DraftKings
08.2019 - Current
Senior Manager, Consumer Analytics
EverQuote
06.2015 - 08.2019
Assistant Pastry Chef
Craigie On Main
06.2013 - 05.2015
Bachelor of Science - Applied Mathematics
Massachusetts Institute of Technology
Bachelor of Science - Creative Writing
Massachusetts Institute of Technology
Similar Profiles
PETER BELLWOARPETER BELLWOAR
DFS Revenue Operations Senior Analyst at DraftKingsDFS Revenue Operations Senior Analyst at DraftKings
Steven CorradoSteven Corrado
Dual Rate Supervisor at DraftKingsDual Rate Supervisor at DraftKings
Michelle DiamantMichelle Diamant
Talent Acquisition Manager at DraftKingsTalent Acquisition Manager at DraftKings
Conner YoungConner Young
Jr. Sales Associate at DraftKingsJr. Sales Associate at DraftKings
BRIAN COHENBRIAN COHEN
Head of School at METROWEST JEWISH DAY SCHOOLHead of School at METROWEST JEWISH DAY SCHOOL