LAURA DANIELA JARAMILLO RAMIREZ
GLOW RECIPE
Miami
3
Languages
6
years of professional experience
Results-driven Prestige Beauty Sales Leader with 5+ years of experience in retail growth management. Oversee an 18-store territory, leading business planning, team development, and strategic partnerships. Consistently exceed sales goals and execute growth strategies, recognized for leading the top-performing sales territory for two consecutive years.
Work History
Account Coordinator
1 Year 10 Months- Own an 18 store Sephora territory across South Florida, Naples, and Sarasota, generating $2.93M in annual retail sales.
- Generated more than $450K through 170 retail events in 2025, averaging $2,500 per event, achieving 122% to goal, and maintaining an average $390 Sales Per Hour (SPH).
- Recognized for leading the company's highest-performing sales territory for two consecutive years, outperforming Account Executives, Senior Account Executives, and Regional leaders.
- Recruit, interview, hire, onboard, coach, schedule, and oversee payroll for 12 freelance Beauty Advisors, building a high-performing field team.
- Led large-scale education initiatives, conducting Founder Master Classes for 30+ Beauty Advisors and New Store Opening trainings for 50+ attendees, enhancing team knowledge and performance.
- Oversaw territory operations, including budgeting, payroll, merchandising standards, product launches, and event execution across multiple markets, ensuring alignment with corporate objectives.
Brand Specialist
6 Months- Represented Anastasia Beverly Hills within Sephora, delivering luxury client experiences and product education while supporting merchandising and executing events.
- Collaborated with Sephora leadership to enhance brand awareness and elevate retail performance, ensuring premium visual merchandising standards were met.
- Developed brand strategies to enhance market presence and consumer engagement.
- Collaborated with cross-functional teams to launch successful marketing campaigns.
- Conducted competitive analysis to identify market trends and opportunities.
Beauty Advisor
1 Year 7 Months- Delivered personalized beauty consultations across makeup, skincare, fragrance, and haircare while consistently ranking among the store's top-performing Beauty Advisors.
- Led credit card enrollments, Beauty Insider memberships, personal shopping experiences, and high-value multi-world basket sales, enhancing customer loyalty and driving sales growth.
- Built expertise in luxury retail operations, client relationship management, and prestige beauty sales within Sephora.
- Provided personalized beauty consultations to enhance customer satisfaction and loyalty.
- Conducted makeup demonstrations to educate customers on product usage and application techniques.
Education
Cosmetology Program Graduate - Cosmetology
Skills
Territory Management
Sales Leadership
Retail Sales Strategy
Sales Analysis
Retail Event Strategy
Merchandising
Brand Collaboration
Budget Management
Business Planning
Google Workspace
Microsoft Office
Sephora Reporting Systems
Team Development
LANGUAGES
English (Fluent)
Spanish (Fluent)
Portuguese (Fluent)
ADDITIONAL PRESTIGE BEAUTY EXPERIENCE
- Glossier | Brand Specialist (2024) — Exceeded Last Year (LY) sales goals and was recognized as a top-performing Brand Specialist.
- Patrick Ta Beauty | Brand Specialist (2024) — Achieved the highest Sales Per Hour (SPH) in the market for four consecutive months.
- Ceremonia | Brand Specialist (2023–2024) — Increased brand visibility by partnering with Sephora leadership to improve merchandising placement.
- Headkount | Prestige Beauty Brand Specialist (2022–2023) — Represented prestige brands including Patrick Ta, Haus Labs, LYS Beauty, through merchandising, education, events, and retail execution.
Timeline
Account Coordinator
GLOW RECIPE
09.2024 - CurrentRead More
Brand Specialist
ANASTASIA BEVERLY HILLS
07.2023 - 01.2024Read More
Beauty Advisor
SEPHORA
09.2020 - 04.2022Read More
Aveda Institute
Cosmetology Program Graduate from Cosmetology
Read More