Laura K. Rice
La Crosse,WI
Summary
Dedicated business professional with a strong passion for both digital and traditional marketing strategies. Demonstrated expertise in crafting impactful campaigns, monitoring industry trends, and effectively coordinating projects. Equipped with industry knowledge, hands-on experience, and a keen eye for utilizing graphics and marketing collateral to convey compelling messages.
Overview
4
4
years of professional experience
Work History
Marketing and Communications Coordinator
University Of Wisconsin- La Crosse
08.2022 - Current
- Developed engaging and informative social media and website content.
- Worked with peer-to-peer and alumni outreach and networking.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal and external marketing events.
- Created and presented real-time reports on current market conditions to upper management.
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
Marketing and Corporate Benefits
The Insurance Center
01.2023 - Current
- Compiled and maintained accurate and compliant program and participant documentation.
- Communicated benefit plan features, enrollment and participation requirements.
- Created logos/ branding for clients and marketing materials for TIC
- Mastered agency management software
- Managed over 30 client accounts and provided excellent customer service
- Played active part in annual negotiations with providers.
- Provided regular and ad hoc reports, census data and support information for benefit audits and plan renewals.
Event Bartender
Celebrations On The River
06.2023 - Current
- Proficient in mixing and serving various beverages, including signature cocktails and custom drinks tailored to individual preferences and event themes
- Demonstrated ability to maintain a clean and organized bar area, ensuring compliance with health and safety standards while exceeding guest expectations
- Kept detailed inventories and notified management of ordering needs for liquor, beer, wine, and bar supplies.
- Excellent interpersonal and communication skills, adept at engaging with a diverse clientele and delivering an unforgettable wedding experience.
Lead Bartender
Courtyard Marriott
12.2021 - 10.2022
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
- Developed strong communication skills through customer interaction
- Delivered excellent customer service and prompt food and beverage delivery
- Maintained a clean and professional appearance and dining area for guest satisfaction
- Took customer orders and capitalized on opportunities to sell special beverage and food options.
Set-up Operator
University Of Wisconsin- La Crosse
11.2019 - 05.2021
- Collaborated with set-up crew to prepare meeting rooms for up to 400 clients
- Ensured all meeting rooms were opened for scheduled events and locked promptly after
- Meticulously followed detailed blueprints and set-up schedule
- Maintained organized work area by cleaning and removing hazards.
Education
Bachelor of Science - Marketing, : Public Administration
University of Wisconsin- La Crosse
05.2024
Skills
Marketing Collateral
Database Maintenance
Compliance
Website Design
Data Visualization
SEO
Zywave Applications
Email Marketing
Social Media Insights
Microsoft Office Suite
Analytical Thinking
Lead Development
Affiliations
National Society of Leadership and Success (2021-Present)
Golden Key (2021-Present)
- Identified as the top 15% of my class based on my academic achievements at the University of Wisconsin - La Crosse.
Circle K International (2022-2023)
La Crosse Chapter of Beta Gamma Sigma (BGS)
- The National Scholastic Honor Society that acknowledges the top 10% of academic achievers at AACSB-accredited schools of business.
La-Crosse Writing Symposium
- Ran a panel where I read a literacy narrative piece to other students and staff
Other Experiences
CBA Student Ambassador January 2022-September 2022
College of Business Administration Dean's Office
1 of 30 CBA students chosen to provide support at CBA events, meetings, and advising sessions.
Take an Eagle to Breakfast 2022 & 2023
College of Business Administration Dean's Office
Take an Eagle to Breakfast (TAETB), is a “by invitation only” (only 1% of students are invited) CBA networking event sponsored by The UWL Silver Eagles to provide select students the opportunity to meet with CBA alumni and business professionals over breakfast to discuss career and professional issues.
Public Relations and Marketing Intern March 2023- Present
Worked with a 2024 Paralympic athlete on obtaining sponsors and managing social media accounts. Created his website content, branding materials, and managed his social media accounts.
Timeline
Event Bartender
Celebrations On The River
06.2023 - Current
Marketing and Corporate Benefits
The Insurance Center
01.2023 - Current
Marketing and Communications Coordinator
University Of Wisconsin- La Crosse
08.2022 - Current
Lead Bartender
Courtyard Marriott
12.2021 - 10.2022
Set-up Operator
University Of Wisconsin- La Crosse
11.2019 - 05.2021
Bachelor of Science - Marketing, : Public Administration
University of Wisconsin- La Crosse
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